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Amazon tablet imminent - 'hundreds less' than iPad - plus quad core version.
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alanwarwic
27-08-2011
http://www.computerworld.com/s/artic...mputerworld%29

No doubt they are keen to emulate the HP touchpad hysteria.
The slightly smaller nine inch screen must be to prevent it being 'too big for a kindle'.

Seems it certainly must be Tegra 2 with the 3rd generation model being Tegra 3. 'End of September' means it is certainly delayed considering 'end of August' was the important target date.
Roush
27-08-2011
Very unlikely to be 'hundreds' cheaper. The only possible way to recover that sort of loss lead on the device would be to permanently tie them to Amazon's stores and build in circumvention protection, and I don't see that going down too well with Android's fanbabies.

Loss leading is generally considered to be anti competitive behaviour anyway, so it's unlikely Amazon would risk that sort of pricing model.

Very unlikely to be 'hundreds' cheaper. The only possible way to recover that sort of loss lead on the device would be to permanently tie them to Amazon's stores and build in circumvention protection, and I don't see that going down too well with Android's fanbabies.

Loss leading is generally considered to be anti competitive behaviour anyway, so it's unlikely Amazon would risk that sort of pricing model.

I doubt it's as close as people think either. If Google had secured another Honeycomb hardware partner they would have almost certainly have announced it by now.

And Gingerbread tablets? Please, most of them feel like some sort of Fisher-Price My First Tablet.
alanwarwic
27-08-2011
That Arnova 7c tablet is selling for £145 with both GPS and 3G. Unless an opening offer that's its profit price even allowing for a dealer margin
Considering a more decent CPU and screen only adds $30 maximum a decent £200 tablet with 3G and GPS is easy,

Almost all Intel Atom Netbooks with Windows 7 must cost the manufacture far more, so I would certainly expect break even on the Tegra 2 tablet and a profit on the Quad core Tegra 3 one.
Selling direct must cut a good 40% off cost.
grumpyoldbat
28-08-2011
If there is an Amazon tablet imminent, expect it to be out in the US only to begin with, like the Kindle was.
Gormond
29-08-2011
Not impossible if they work with tiny margins, the iPad 2 32GB costs about £205 to build and sold at £480. Amazon could sell something of simular build cost at maybe £300.
neo_wales
29-08-2011
I'm thinking of getting a tablet for when out camping or on holiday so I'll look at this one closely. My thinking is a tablet and a kindle will take less room in my bag than my Vaio.

I've dismissed tablet platforms todate so know nothing about them, I must put my research cap on. Good battery life and replaceable 64gb cards are a must, budget of £400 tops. My birthday in October so annual PC upgrade is happening....bloody expensive year for gadgets, man of my age should be out playing bowls not playing with toys
Pepperoni Man
29-08-2011
Originally Posted by neo_wales:
“Ibloody expensive year for gadgets, man of my age should be out playing bowls not playing with toys ”

You should see the price of bowls though at the moment
grumpyoldbat
29-08-2011
Originally Posted by Gormond:
“Not impossible if they work with tiny margins, the iPad 2 32GB costs about £205 to build and sold at £480. Amazon could sell something of simular build cost at maybe £300.”

Barnes & Noble sell the NOOK Color, their Android tablet ereader at $249, so that's about £170. Amazon will want to match that price or undercut it slightly.
alanwarwic
29-08-2011
I imagine the Amazon tablet will be £200.

If its got the rumoured two screens with one being an e-ink(with touchscreen?) then maybe £250,
Smiggs
29-08-2011
Originally Posted by grumpyoldbat:
“If there is an Amazon tablet imminent, expect it to be out in the US only to begin with, like the Kindle was.”

This seems likely they are yet to launch their Android store outside America.

It is likely that it will be around £200 when it arrives in the UK but locked down to Amazon content only so no Android Market place.

Quote:
“Very unlikely to be 'hundreds' cheaper. The only possible way to recover that sort of loss lead on the device would be to permanently tie them to Amazon's stores and build in circumvention protection, and I don't see that going down too well with Android's fanbabies.”

This tablet wouldn't be for Android 'fans' it should be priced low enough to attract mainstream attention, Android 'fans' will have already settled for more expensive tablets anyway. It's quite likely that the tablet will be rooted quite quickly anyway and the Android Market place side loaded, any techie or Android fan will love the cheap hardware.
grumpyoldbat
29-08-2011
Yes, it'll basically follow what has happened with the B&N Nook Color. Mainstream people will buy it to read books on and will be happy with the currently limited selection of apps in the Amazon App Store (although they have a load more apps in their store than B&N right now). Android fans will buy it and root it.

Actually, that's basically what happens with any Android device - the mainstream just buy the phone/tablet and use it as is. The more technically advanced root and load custom ROMs.
neo_wales
31-08-2011
Originally Posted by Smiggs:
“This seems likely they are yet to launch their Android store outside America.

It is likely that it will be around £200 when it arrives in the UK but locked down to Amazon content only so no Android Market place.



This tablet wouldn't be for Android 'fans' it should be priced low enough to attract mainstream attention, Android 'fans' will have already settled for more expensive tablets anyway. It's quite likely that the tablet will be rooted quite quickly anyway and the Android Market place side loaded, any techie or Android fan will love the cheap hardware.”

Not all Android hardware is cheap though is it
Blue Cheese
31-08-2011
I have been thinking about getting a kindle, and have also be mulling over getting a tablet. I'm not prepared to pay £475 for an ipad2 as I really don't consider them worth the cost when there's alternatives that can do a similar job for a fraction of the price.

I'm only really looking for an enhanced kindle, so £150-£200 will hit the spot for me. I have a powerful PC for what I need.
Roush
31-08-2011
So get a cheap tablet then. There are plenty in the sub £200 price bracket, and a free Kindle app available.

Amazon is not going to give you a £400+ tablet for £200.
cribology
31-08-2011
I see no reason why a tablet should could more than a netbook. Anything above £250 is a no from me.
Blue Cheese
31-08-2011
Originally Posted by Roush:
“So get a cheap tablet then. There are plenty in the sub £200 price bracket, and a free Kindle app available.

Amazon is not going to give you a £400+ tablet for £200.”

and then I think yes spend £200 on a tablet, but then maybe after a few days I think yeah this is much better than I thought and wished I'd have spent extra on a really good one. Or spending £475 on one only to find that I'm not that impressed with it.

Having the use of one for a week first would be the ideal scenario.
Smiggs
01-09-2011
Originally Posted by neo_wales:
“Not all Android hardware is cheap though is it”

Exactly why Amazon's tablet could be so popular and is being talked about so much. I believe the phrase you're looking for in relation to the Xoom, Tab etc is 'stupidly expensive'.
alanwarwic
01-09-2011
It's all relative.

Some tablets sell for much more with lots of the stuff we take for granted missing
suniil
01-09-2011
If they can give away a Lady Gaga album for .99c, that has sold millions just to promote their Cloud services I'd expect Amazon to sell a tablet for £150-£200 range.

Again, they have Amazon Cloud, digital album sales and Kindle which all can be a perfect partner for Tablet!

Originally Posted by Roush:
“Amazon is not going to give you a £400+ tablet for £200.”

Roush
01-09-2011
Originally Posted by suniil:
“If they can give away a Lady Gaga album for .99c, that has sold millions just to promote their Cloud services I'd expect Amazon to sell a tablet for £150-£200 range.”

Apple and Google both often run free / heavy discount promotions in their stores too.

My point wasn't that it won't be on sale for £200 or less, but that if it is at that price it won't be anywhere near the quality and spec of devices such as iPad 2 or GT 10.1.

Unless Amazon find a circumvention resistant way of locking the device to their stores it won't happen. If it could be rooted and reconfigured as easily as current Android tabs then Amazon wouldn't see the returns from store purchases needed to subsidise the hardware.
LostFool
01-09-2011
Originally Posted by cribology:
“I see no reason why a tablet should could more than a netbook. Anything above £250 is a no from me.”

£250 is probably my maximum price too. If Amazon can hit that sweet spot, even if it isn't the most powerful tablet on the market then I could be very tempted and they could be onto a winner.

If I was going to spend £500 on a new gadget then I could get a very decent laptop for that.

There is a market out there for £500 tablets and the iPad had cleared up there but there is a much bigger market for people not willing to spend that much on a device but they could be be attracted at the £200-250 level

Amazon proved with the Kindle 3 that if you get the pricing, technology and the marketing right then you have a mass market success story. It doesn't need to be as "good" as they iPad, it just needs to be good for £250. The Ford Fiesta and Focus are good selling cars not because they are the best car in the world, but because they are a good cars for the price.
alanwarwic
01-09-2011
Most of the tablets are produced in small quantities.

The Tegra 2 SOC is reckoned to cost £20 to buy yet when orders run into millions there is reckoned to be up to 80% discount on these things.
Its order of scale and with a global glut of screens the same will apply there too.

The only premium would be if they chose an IPS screen. Only an OLED screen is out of the equation.
misfitt
02-09-2011
Originally Posted by Gormond:
“Not impossible if they work with tiny margins, the iPad 2 32GB costs about £205 to build and sold at £480. Amazon could sell something of simular build cost at maybe £300.”


That is a 57.2% margin. I think this is impressive. I used to work in food and 3% was a good margin to put it into perspective.

Best

M
LostFool
02-09-2011
Interesting article here: http://techcrunch.com/2011/09/02/amazon-kindle-tablet/

I'm not sure the name "Kindle Tablet" works. I'd rather the Kindle and Amazon Tablet were kept separate from a marketing perspective otherwise it is just going to confuse people.

But, a 7" Amazon Android tablet for $250 (maybe £199 in the UK)... could be a winner.
TelevisionUser
02-09-2011
Originally Posted by alanwarwic:
“http://www.computerworld.com/s/artic...mputerworld%29

No doubt they are keen to emulate the HP touchpad hysteria.
The slightly smaller nine inch screen must be to prevent it being 'too big for a kindle'.

Seems it certainly must be Tegra 2 with the 3rd generation model being Tegra 3. 'End of September' means it is certainly delayed considering 'end of August' was the important target date.”

ln the past couple of years, Apple have turned into a just another corporate monster like Microsoft. That means that they won't play fair to retain their dominant position.

lf this Amazon tablet looks to be any thread to the iPad 2 then Apple will just send in hordes of corporate lawyers to try to block Amazon on patent infringement grounds just as they are trying to do right now with Samsung.
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