Originally Posted by mlt11:
“How do you think it's looking financially?
Is it worth spending £40m to boost ratings by 0.3m for approx an hour a day even over a few months?
And then you've got to allow for the decline in ratings of other programming as set out in your post.
OK, CBB did significantly better but that was only for a much shorter time period.
It looks pretty questionnable to me.”
“How do you think it's looking financially?
Is it worth spending £40m to boost ratings by 0.3m for approx an hour a day even over a few months?
And then you've got to allow for the decline in ratings of other programming as set out in your post.
OK, CBB did significantly better but that was only for a much shorter time period.
It looks pretty questionnable to me.”
from a money perspective it would look as if Five have no option but to run BB in the Autumn when ad revenue is higher than during the summer. Conversely though they can get higher ratings in the summer when competition is slacker. So its catch 22 really for Five I'd say.




