Originally Posted by D.M.N.:
“rzt, quoting you from your post yesterday:
An average of 5.82m watched on Saturday and Sunday (full slot ratings). An average of 1.37m (23%) were in the 16-34 range.
IF they have an average of 5.0m watching between tomorrow and Saturday, the series average will be about 5.23m. Now, if the 23% skew remains the same then the average for 16-34 will be about 1.2029m, which means that it will bang on even. It's absolutely critical for them that it remains above 5.0m for the remainder of the week otherwise it will fail to break even.”
“rzt, quoting you from your post yesterday:
An average of 5.82m watched on Saturday and Sunday (full slot ratings). An average of 1.37m (23%) were in the 16-34 range.
IF they have an average of 5.0m watching between tomorrow and Saturday, the series average will be about 5.23m. Now, if the 23% skew remains the same then the average for 16-34 will be about 1.2029m, which means that it will bang on even. It's absolutely critical for them that it remains above 5.0m for the remainder of the week otherwise it will fail to break even.”
Yeah. Just to note one thing, I made that post a few months ago when I was under the impression it would be just 90 minutes a night. As it turns out, there have been some nights when there's been 105 minutes of Red or Black, so more adverts then. Overall, it means that per night this week there's an average of 96mins of Red or Bleck. So to break even, it's probably closer to 1.1m 16-34s which they need than 1.2m (according to those calculations).
Originally Posted by Grenade:
“BGT was event TV even in its first series without the big figures. Going daily for almost 2 weeks had never been done before for such a format. The ratings started fairly average but gained momentum and quickly got the highest rating in years. Subsequently almost every reality show benefitted and ratings shot up across the board. I remember a big fuss because the final peaked at 13.5m viewers yet these days thats pretty standard or even an underperformance for the big reality shows. Thats probably what they were hoping for with Red or Black but its notoriously hard to recapture such magic. They need an innovative show to do that, and Red or Black simply isn't unique enough.”
“BGT was event TV even in its first series without the big figures. Going daily for almost 2 weeks had never been done before for such a format. The ratings started fairly average but gained momentum and quickly got the highest rating in years. Subsequently almost every reality show benefitted and ratings shot up across the board. I remember a big fuss because the final peaked at 13.5m viewers yet these days thats pretty standard or even an underperformance for the big reality shows. Thats probably what they were hoping for with Red or Black but its notoriously hard to recapture such magic. They need an innovative show to do that, and Red or Black simply isn't unique enough.”
If that's what they were hoping for, they automatically had a flaw in the concept from the get-go which was having standalone episodes. If you want ratings to build, you need a show with continuity and serialised elements throughout the series, with a big outcome in the final episode, which this doesn't have. In fact, something like Red or Black is the reverse, in that the big outcome (i.e. the novelty of someone winning the £1m in this way) happens in show 1 and then after that it's the same old thing again and again, which won't hold viewers' interest as much.





A bit like Red or Black, they can't be hard selling to advertisers and coming out at the same time and saying to the public "if we just get to a second season we'll be delighted."