Originally Posted by Score:
“On another note, The X Factor USA is confirmed to be airing on ITV2 from Thursday 21 September at 8pm, continuing the following night at 9pm, meaning that it'll be airing just one day after it's aired in the US. I'm glad they're airing it then as it would have been silly to delay it until the New Year.”
Yeah, it's a wise decision to have it as close to the US airing as possible. I don't think there'd be any point airing it 6 months later once every knows who the winner is. Plus, airing it at the same time as when they usually air American Idol probably wouldn't have been a good idea. The only slightly bad thing about that Thursday slot is that the first hour clashes against the ITV1 soap block but I don't think they could've scheduled it anywhere else, really. It'll mean an overload of TXF on the channel in the next 3 months but weighing up the pros and cons of airing it now or delayed, the first option is better. Also considering how well TXF-related programming do on ITV2, it seems some people can't get enough of it, so it should be fine co-existing with the UK version at the same time of the year.
From a ratings perspective, ITV2's looking strong this Autumn with a schedule including: Celebrity Juice, TOWIE, IAC: Now, Peter Andre, Xtra Factor, TXF repeats, TXF USA (should do well). And then, they've got Hell's Kitchen USA and The Vampire Diaries getting pretty good numbers in the Monday/Tuesday 9pm slots, as well as some of the movies too. What they need now is a new homegrown drama and new British sitcom to take off, two genres they're currently lacking in. If they can get two of those through in the next year, they'd have a really strong ratings lineup.