BBC1 did really well to win the evening considering ITV1 had the X Factor on. I'm not surprised George Gently wasn't affected by TXF, it has pretty much a polar opposite audience in terms of skews. I suspect Antiques Roadshow will be settling at that ~6m level in a few weeks time against TXF too. George Gently's done excellently this series actually, with the official average set to be about ~7.5m. It's now turned into a 'big hitter' drama (I consider 7m+ consolidated averages for scripted shows as big hitters).
Holding Out for a Hero started extremely poorly. It probably would've done worse than that without TXF airing after it! It should be pulled ASAP, ratings are only going to decrease once the SCD results air there, but we all know that ITV will just stick with it for some reason. I thought it was going to do okay with about 4m, so am really surprised it was below 3m. There is something fundamentally wrong at ITV at the moment with regard to entertainment shows, because in the last few months, apart from Red or Black which obviously had loads of promotion and Ant & Dec, it seems like people aren't even bothering to check out their new LE shows even for episode 1! TXF did okay-ish, but I was expecting it to have rated about 11.5m (inc +1) due to airing on a Sunday when it usually rates better. The auditions on the whole have done great so far, but I get a feeling that bootcamp and the live shows won't grow as much as last year. There doesn't seem to be as many controversies (which is good in a sense for the show) but reduces press coverage, which really helped the show around the bootcamp/early live shows stage last year due to the whole Gamu-gate and Chloe Mafia-prostitute stories. Appropriate Adult about the same as last week - I guess the c.-15% decline it would've normally have experienced for a second episode was balanced out by the 'boost' it got off airing after TXF this week.
Big Brother is struggling - only 1.5m for a week one Sunday episode?! The usual trends are that week 1 rates the best, so by week 7 or 8 it could potentially be down to 1.0m or even below if similar trends to previous years take place. It seems like airing CBB and BB together was a massive mistake as they couldn't give BB its own two or more weeks of promotion which it usually would've got, so the launch got far fewer viewers, and that's made it difficult for the highlights shows so far to stay at a good level. Disappointing really as the housemates aren't that bad, but a big scheduling error it seems.