Hi Mita.
No I didnt see that bit. Was that in the VT further up the thread? Seems a bit odd since RFYL is kind of erm...pop
Indie pop, but I'd still say pop.
I can sort of see what he's saying in that he's not really a pop act and Syco's new marketing is pop centred. The big difference for me between the promotion of 1D and Matt is that, as that article confirms, 1D are being sold as a product, a brand, by excellent marketing people, with all that entails, and I think its been done superbly, using social media brilliantly, off the back of the XF launch pad. Its all been strategised and planned out and its been a heat seeking missile from the start. They judged the teen market brilliantly and its going to be fascinating to see if its enough to break into the States, without the traditional slog of tours and radio stations that used to be thought to be required by most non US artists trying to get music to the top of the US charts.
Matt's PR's been more traditional music business style PR since he won, though there've been odd flashes of social media teeny overtures too.Matts still with Syco though as well as Columbia so it'll be interesting to see how things go. I dont think he'd much like to be a brand... (Though the hat could be trademarked...
)
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Just spoke to a rude man on the phone. I hate being a grown up sometimes.
