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anyone else think the new 52 will flop? |
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#26 |
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Join Date: Jan 2010
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DC, Marvel, comic book stores/retailers, top online comic websites all agree (articles available on the web) that it's a resounding sucess.
There's no question it's been a boost for retailers, though, since they're not the ones who had to foot the bill for it. Lots of retailers and people who know what they're talking about have said the same thing, but of course DC aren't going to give you that particular take on the story. As anybody who understand the numbers can tell you, Marvel are currently making more money than DC, even if they're a hair behind on units, which is fairly irrelevant in business terms. The simple reality is that DC spent an obscene amount of cash to make less money than Marvel who are just comfortably plodding along at their usual pace. That a monetary fail, no matter which ill-informed blog might claim otherwise. |
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#27 |
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DC, Marvel, comic book stores/retailers, top online comic websites all agree (articles available on the web) that it's a resounding sucess. But we agree to disagree i guess,
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#28 |
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More bad news for DC's New 52 in the form of a Nielsen market research survey, which shows that only 5% of the readers were new to comics, 70% were already fans, 2% were under 18, and only 7% were female. So DC's unprecedented promotional campaign completely and utterly failed at expanding their base. And that's just for the first few couple of months. I hardly think these numbers have improved, as we've seen quick cancellation of titles, panic-reshuffling of creative teams, etc. Also, redemption of digital codes bundled with print comics were described as "astonishingly low".
Good to see someone taking a realistic, fact-based perspective on this, rather than just swallowing DC's propaganda. http://www.icv2.com/articles/news/22113.html |
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#29 |
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More bad news for DC's New 52 in the form of a Nielsen market research survey, which shows that only 5% of the readers were new to comics, 70% were already fans, 2% were under 18, and only 7% were female. So DC's unprecedented promotional campaign completely and utterly failed at expanding their base. And that's just for the first few couple of months. I hardly think these numbers have improved, as we've seen quick cancellation of titles, panic-reshuffling of creative teams, etc. Also, redemption of digital codes bundled with print comics were described as "astonishingly low".
Good to see someone taking a realistic, fact-based perspective on this, rather than just swallowing DC's propaganda. http://www.icv2.com/articles/news/22113.html |
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#30 |
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I've returned to regularly reading a few DC comics, having only ever read Marvel and UK comics years before, with the exception of a few one off issues and TPBs.
What money did DC spend promoting it? Obviously there were a lot of news stories and there was a certain amount of re-branding - which for a company that has about a hundred artists on tap doesn't seem like a major expense. Did they take out a lot of ads? not_the_doctor, what did DC do to you to make you so angry at them? Why is it so important to you that they fail in the re-brand? Perhaps if you talk about it you'll feel better in your self. |
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#31 |
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What money did DC spend promoting it? Obviously there were a lot of news stories and there was a certain amount of re-branding - which for a company that has about a hundred artists on tap doesn't seem like a major expense. Did they take out a lot of ads?
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not_the_doctor, what did DC do to you to make you so angry at them? Why is it so important to you that they fail in the re-brand? Perhaps if you talk about it you'll feel better in your self.
I'm simply pointing out the realities that so many people try to ignore. Don't read anything more than that into it.
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#32 |
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More bad news for DC's New 52. Marvel has now dominated both the unit and dollar market share for a few months. In fact, DC's February dollar share was the lowest it's been since May 2011, and with only 35 titles in the top 100, it's hard to describe the reboot as anything other than a failure.
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#33 |
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More bad news for DC's New 52. Marvel has now dominated both the unit and dollar market share for a few months. In fact, DC's February dollar share was the lowest it's been since May 2011, and with only 35 titles in the top 100, it's hard to describe the reboot as anything other than a failure.
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#34 |
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At the moment they seem to have rejigged the most popular titles for no particular reason and left the worst of their comics exactly the same, I can see no logic to it.
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#35 |
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Add more Batman probably makes sense given that there's a movie coming out - while Marvel already has over half a dozen established movie stars on the go and two big movies due out shortly.
Green Lantern kinda sank without a trace, though the cartoon may have potential. Ditto Jonah Hex - I doubt most people even realise that Watchmen, Green Lantern and Jonah Hex are based on DC comics. The only DC properties most people will have heard of, apart from Batman are Wonder Woman and Superman. |
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#36 |
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Add more Batman probably makes sense given that there's a movie coming out - while Marvel already has over half a dozen established movie stars on the go and two big movies due out shortly.
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#37 |
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I don't know if the numbers pick up when new movies come out, but as we could see from the Nielsen survey I posted a while ago, only 5% of DC's readership weren't already comic book fans. And those were the New 52 launch numbers. They're not likely to have improved. Comic books are still finding it difficult to attract new fans, it seems. I'm sure there are many reasons for this, but I often hear that they're difficult to read. And I suppose many modern comic books get a little too creative with their panel layout. It can certainly look impressive, but also kind of daunting to some people.
This is not the only factor in a decline in figures. Price and availability is a issue. For the price that they are, a 10 minute read for some deconstructed twaddle is not really an invite for the uninitiated. But even at a more enticing twice the size and half the price can they entice a new young reader? I would say that the upper echelons of both Marvel and DC have spectacularly failed to capitalize on the success of the films (in regards to the comics). There should be a cheap, easy to get into title that you can buy in the cinema foyer, with your groceries, with your tie in happy meal and alongside the DVD and Blu Ray. As to the New 52, it did generate a lot of publicity, but how much of that was actually outside of the confines of an already reading comics world? I never saw a cinema trailer at the cinema, but I heard about it and may have viewed it on line after reading about it on a comics web site, which is not, in my case a new market. All the ads I saw were within the titles themselves, which creates awareness but not new awareness and as such is slightly less pointless than a copyright trailer on a DVD. |
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#38 |
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This is not the only factor in a decline in figures. Price and availability is a issue. For the price that they are, a 10 minute read for some deconstructed twaddle is not really an invite for the uninitiated.
I think it's possible comic books are just slowly dying as a medium. They may just have too much competition from other forms of entertainment like movies, TV, video games, etc, which can continue to evolve and offer new advances and experiences in a way comic books simply haven't been able to. |
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#39 |
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I think it's possible comic books are just slowly dying as a medium. They may just have too much competition from other forms of entertainment like movies, TV, video games, etc, which can continue to evolve and offer new advances and experiences in a way comic books simply haven't been able to.
Comics were previously seen as a largely disposable commodity, to be read and then swapped at school (I'm told, not as old as that!). It would be interesting to see a comparison across the years of the average comic price alongside similar items such as a packet of crisps or a can of pop. I would think that comics have moved away from being a similar purchase towards that of being comparable to a cheap toy. |
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