Originally Posted by D.M.N.:
“BBC1 versus ITV1, 15-minute breakdown, excluding +1:
Time-BBC-1 (Share %) - ITV-1 (Share %)
18:00 - 6.04 m ( 31.2% ) - 2.68 m ( 13.9% )
18:15 - 7.85 m ( 36.7% ) - 2.85 m ( 13.3% )
18:30 - 8.50 m ( 38.1% ) - 3.19 m ( 14.3% )
18:45 - 9.04 m ( 39.4% ) - 3.38 m ( 14.7% )
19:00 - 9.39 m ( 39.8% ) - 4.21 m ( 17.8% )
19:15 - 9.74 m ( 39.9% ) - 4.59 m ( 18.8% )
19:30 - 9.01 m ( 33.3% ) - 8.29 m ( 30.7% )
19:45 - 8.95 m ( 33.1% ) - 8.66 m ( 32.0% )
20:00 - 6.53 m ( 24.4% ) - 10.73 m ( 40.1% )
20:15 - 5.47 m ( 20.3% ) - 11.52 m ( 42.8% )
20:30 - 5.51 m ( 20.8% ) - 11.09 m ( 41.9% )
20:45 - 3.76 m ( 14.6% ) - 11.29 m ( 43.9% )
21:00 - 3.68 m ( 14.8% ) - 10.82 m ( 43.4% )
21:15 - 3.92 m ( 15.8% ) - 10.31 m ( 41.7% )
21:30 - 3.84 m ( 15.4% ) - 10.69 m ( 42.9% )
21:45 - 3.74 m ( 15.2% ) - 10.95 m ( 44.6% )
22:00 - 4.20 m ( 19.5% ) - 4.71 m ( 21.8% )”
That's excellent for SCD - although it lost 750k viewers to TXF at a stroke come 7.30pm, the audience stayed at 9m for the final half hour which is massively, massively more than it could ever have got at 5.30 to 6pm had they moved it completely out of TXF's path. And that is so impressive against TXF when in 2009, it just got blown out of the water.
As ever, the early teatime starts hurt SCD badly - just look how rapidly the audience builds on BBC1 from 6pm to 6.30pm. Next week SCD starts at 6.25pm so should be hooking 8m from the start, not the 6m it had to make do with at the outset last night.
The 9.40pm start didn't really help Casualty - although it went easily through 4m and presumably overtook Jonathan Ross in the 10-10.30 half hour, it had to make do with 3.7m at the start. That is poor, and particularly as TXF was only getting 10.8-11m at that point, not 15m or anything excessive. With an early 9pm start next week against TXF's second hour, Casualty looks like tanking big style next Saturday with probably no better than 3.7m.
It needs to find a new home, at least in the autumn because they cannot justify spending so much on a flagship show to see it rating so low - admittedly, it will timeshift over 4m.