Originally Posted by paltonz:
“It's a shame that new or growing ABC shows cannot benefit from a Superbowl lead-in anymore. The last ABC show to get the Superbowl push was Grey's Anatomy with 38 million viewers, way back in season 2 (2006). In the long run, did moving MNF to ESPN help or hurt ABC/Disney?”
Moving Monday Night Football has helped Disney as a whole greatly. There’s no chance ESPN would have grown as strong as it has without the aid of Monday Night Football and ESPN is now a huge money spinner. Bigger picture wise it has hurt ABC but not to the degree that many predicted it would although that’s primarily because they’ve had the likes of Dancing with the Stars, Grey’s Anatomy and Desperate Housewives sustaining them since it departed. With those shows now faltering things may be about to get incredibly uncomfortable for ABC.
Originally Posted by Jonwo:
“I do wonder why ESPN doesn't air the Superbowl, I imagine it would the highest rated programme on cable. ESPN pay a lot more money for Monday Night Football compared to NBC, CBS and FOX. I do wonder if SNF would be lucrative for CBS at the expense of Sunday Afternoon football and it solve their woes on Sundays,”
ESPN would absolutely love to air the Super Bowl but they aren’t allowed. The NFL is insistent it airs on broadcast television to ensure that it remains the biggest television event of the year (the broadcast nets are pretty insistent on this as well). And they also insist that the broadcasters of the Super Bowl air regular season games as well which is a large part of the reason Fox and CBS lay down such a large chunk of change for the afternoon games, without them they wouldn’t be able to air the Super Bowl.
In terms of Sunday Night Football I’m sure CBS would be interested in it but NBC won’t let it go without a huge fight since it pretty much keeps their schedule afloat single handed. Last year NBC ended the Fall season a tenth ahead of ABC in the demo average pretty much entirely because of Sunday Night Football. By the end of the season they were two tenths behind ABC in the demo average.
Originally Posted by Jonwo:
“It'll be interesting how Terra Nova does tonight, I think if it can break 10m, it'll be considered a success. After X Factor fell short of expectations, FOX must have finger crossed this will perform well,”
Fox will be looking for it to hit similar demo numbers to The X Factor tonight at the very least. Ideally they'll be looking for more than that though. On the plus side for Fox the bar for scripted drama this year is pretty low. Assuming my memory hasn't failed me a 3.1 is the highest demo number we've seen for a new drama this season. Terra Nova should absolutely beat that tonight so Fox'll be able to spin as the biggest drama debut of the season at least.
On an X Factor related note its Live+3 numbers took it up to a 5.0 which is still below the Live+SD numbers of The Voice's debut on NBC. That's actually quite a terrible stat for Fox.
Some selected highlights from Live+3
Modern Family – 7.7 (1.7 / 28%)
Two and a Half Men – 12.1 (+1.4 / 13%)
New Girl – 6.0 (+1.2 / 25%)
Glee – 5.0 (+1 / 25%)
2 Broke Girls – 7.9 (+0.8 / 11%)
Up All Night – 3.1 (+0.7 / 29%)
X Factor [Wednesday] – 5.0 (+0.6 / 14%)
Ringer – 1.2 (+0.3 / 33%)
Dancing with the Stars [Monday] – 4.4 (+0.4 / 10%)