CBS used it as a lead-in to the series premiere of Undercover Boss and got the highest ratings since Grey's Anatomy (maybe even higher? Definitely 37m/38m).

But I think NBC's idea is that The Voice effectively is a new show.

FOX are airing the American Idol premiere after the AFC Championship match - that usually gets around 50m. So Idol should have a big start this year.

Football have been used as lead in for many shows, CBS aired Hawaii Five-0 after the AFC Championships and it got 19m, Mentalist two years previous got 16m but a very high demo.

Thinking ahead, I wonder what show CBS will air when they air the Superbowl in 2013? I would think it'll be a comedy and if 2 Broke Girls hold up then I think that would be the show to get the post SB slot or The Big Bang Theory.

From a network perspective the post-Super Bowl slot is usually about maximising advertising revenue rather than launching a new show. The Super Bowl represents a massive payday for the networks (NBC has 30 sold spots during the game at a record breaking $3.5 million) and they like to keep the good times rolling across the entire night. New untested shows don't tend to do that.


Undercover Boss had about a million more viewers than Grey's Anatomy.

NBC's decision to air The Voice is a good one though. Firstly its good for their bottom line - The Voice will command much higher ad rates than anything else they have on their schedule. Secondly they're hopeful that a Super Bowl lead-in can help boost the show up to Idol like levels for season two. Thirdly the second audition show will air the following night which keeps the momentum rolling and provides a strong boost for Smash debuting right after it. And finally reality tends to do pretty well in the slot - Undercover Boss did 38 million in 2010, Survivor: All Stars did 33 million in '04 and the second season of Survivor did 45 million in '01. They should be in for a good night particularly if they can get the show on air before 10:15.


Right now I predict some weird Chuck Lorre mash-up. A Two and a Half Men, Big Bang Theory and Mike & Molly crossover episode.

Subscribers can in effect purchase what they like, most will get everything so will see the entire minute by minute channel ratings, the official programme ratings (with commercials removed) and commerical/promotion ratings as well. But effectively you can have them separated and only puchase some of the data sets (so a sales house may only be interested in the commercial data for instance?!).
In terms of what you are after, are you wanting to know the break average audience within TXF etc (basically seeing how many people switch over?) or was it something more specific? The holy grail is stopping people from switching over, as commercial airtime is traded on the impacts on those commercials.

In America they are doing interesting things by having special 'progamme' content within the commercials, see here regarding Doctor Who on BBC America.
http://adage.com/article/mediaworks/...doctor/229500/
The results have been staggering in terms of keeping viewers watching the commercials during that content.

Bad night for the BBC at 9pm last night:

(BBC One) The Queen’s Palaces: 2.8m (11.3%)
(BBC Three) Jono: Finding My Family on Facebook: 219k (0.9%)

The Queen's Palaces was down 0.7m and 2.5 share points on the first 2 episodes. And the previous BBC Three documentary featuring Jono Lancaster pulled in 966k (4.2%).

Doc Martin down a bit with 8.6m (8.8m inc +1).

Underwhelming start for Exposure, with 1.2m (9.9% share).

What must be a record low for Panorama....1.7m (7%)

And Daybreak back down to 600k

1.7 for Panorama?! Oh...my...goodness.

In comparison Exposure did quite well in the late slot.

The Gadget Show's move back to Mondays didn't exactly work either......800,000

It's the second new episode in 3 days. We won't get a true idea for another week or two yet.

That's up on its Friday rating. Not sure it was heavily trailed either.

It finished at 7.15am to make way for Rugby yesterday. Is the 600k the slot average to 8.30?

Anything on BB? It was a good show last night.

Awful rating for the palaces documentary, but it did get a woeful lead in I suppose. It really should not have been in a Monday 9pm berth, although with the late move of Spooks, I guess it is just a stop gap.

I did a bit of a at the ITV continuity announcement for Exposure at the end of Corrie - the silly mare forgetting to come out of her usual "warm and treacly" ITV announcer mode for a documentary about terrorist funding. It sounded like she was announcing a nice, comforting episode of The Royal or a guest appearance by Gerry Adams on X Factor....

How to get high tv ratings for drama...(NT, DM, DA, etc)

http://www.telegraph.co.uk/culture/t...-watch-TV.html

From Digital Spy:

Up week-on-week for the third night in a row.

Probably not the demographic ITV wants to cultivate though - and yet it's the one where, ironically, they seem to be having most success - Downton, Doc M, The Royal, Corrie, EmFm, Frost. Even TXF attracts a surprisingly large audience of dodderers (not that this gets shouted from the rooftops of course.... )

BBC1
7pm TOS - 3.9m
7.30pm Bang Goes The Theory 2.8m (12.7%)
8pm EastEnders 8.29m (34.6%)
8.30pm Panorama 1.68m (7%)
9pm The Queen's Palaces's 2.79m (11.3%)
10pm News - 3.8m
10.45pm A Question of Sport 2.35m (16.5%)

Five
7.30pm Pawn Stars 312k (1.4%)
8pm The Gadget Show 843k (3.5%)
9pm Jack The Ripper: The Definitive Story 833k (3.4%)
10pm Big Brother 1.44m (8.2%)
11pm Big Brother's Bit On The Side 615k (6.9%)

ITV1
7pm Emmerdale 7.03m (34.9%)and 134k (0.6%) on +1
7.30pm Coronation Street 8.88m (40.2%) and 123k (0.5%) on +1
8pm Little England 3.21m (13.4%)
8.30pm Coronation Street 9.04m (37.5%) and 130k (0.5%) on +1
9pm Doc Martin 8.55m (34.5%) and 230k (1.3%) on +1
10.35pm Exposure: Gaddafi and the IRA 1.13m (9.3%)

Ch4
8pm Dispatches 980k (4.1%) and 131k (0.5%) on +1
9pm Embarrassing Bodies 1.59m (6.4%) and 379k (2.2%) on +1
10pm Rude Tube 1.32m (7.7%) and 227k (2.6%) on +1

BBC2
7pm Coast 1.39m (6.6%)
8pm University Challenge 2.81m (11.7%)
8.30pm Antiques Master 2.57m (10.7%)
9pm Dragons' Den 2.29m (9.2%) and 150k (0.6%) on BBC HD
10pm Have I Got Old News For You? 1.69m (8.7%)

PRIMETIME SHARE:
ITV1 28.2% (+1: 0.6%): BBC One 16.4%; BBC Two 8.8%; Channel 4 5.3% (+1: 0.8%); Channel 5 3.8%.

ITV2
9pm Hell's Kitchen USA 379k (1.5%)

BBC3
Jono: Finding My Family on Facebook: 219k (0.9%)
EastEnders 681k (3.5%)

BBC4
8.30pm Victoria Coren's Only Connect 513k (2.1%)
9pm Sandhurst 446k (1.8%).

SS1
7pm Sunderland vs Norwich 664k (2.9%)

Ah, that explains it. The 600k average was for 6am - 7.15am. The RWC averaged 1m from 7.15am - 9.30am.

A few others:


BBC1

TOS - 3.9m
Bang Goes The Theory - 2.9m
EE - 8.3m
News - 3.8m
A Question of Sport - 2.5m


C4

Dispatches: the Wonderful World of Blair - 1m (1.1m inc +1)
Embarassing Bodies - 1.6m (2m inc +1)

BBC2

University Challenge - 2.8m
Home Cooking Made Easy - 2.6m
Dragons' Den - 2.4m

C5

Jack the Ripper - 800,000
BB - 1.4m
BBBOTS - 600,000

where has rzt got to. He hasn't posted for a couple of days?

What was last night's Panorama about to tank so catastrophically?

That must be its worst ever audience, and a near record low for BBC1 primetime too.

For a show that once got 23m viewers, that's a real low point....

Uprising in Syria versus Diana's 3 in a marriage interview

Might have helped if the uprising was in Jordan

That is a horrible night for BBC1.

And BBC3 for that matter. The Jono documentary must be a disappointment for them although didn't the previous documentary with him air as part of a special season of shows? This one feels a little more isolated in the schedule.

For the life me I can't understand why the BBC are airing a late night repeat of a Question of Sport. Is there really nothing else they can think of for that slot? Although in their defence it does perform well so...

Really bad night for BBC1 there.

It's not a repeat, that's been displaced to Sunday afternoons now by a Celebrity Masterchef repeat....

I think what's telling about the decline of Panorama is that if that Diana interview were to happen today (or a modern day equivalent) it likely wouldn't be anywhere near the Panorama brand. The whole thing has become something of a second string program with no real momentum behind it.