Originally Posted by AlexiR:
“It still amazes me that ITV haven't ramped up the product placement for The X Factor. That feels a lot like an untapped goldmine for them does anyone know why they didn't pull the trigger on that this year?
I think the real problem with the ads on The X Factor (during the early stages at least) is that they're paired with the 'still to come' packages to make sure viewers stick around and that can make the ads feel much longer and much more dominant than they actually are. In the live shows I think they're less of a problem because the ads are built much more into the structure of those than the early stages of the show. That they have the plug(s) for The X Factor competition doesn't help matters though.”
You obviously don't watch then as apart from at the beginning of the show The X Factor rarely has "still to come" - they just crash straight into the break.
Originally Posted by AlexiR:
“Those tend to only happen these days on things the network already know they're going to take a hit on or is already in profit for the network. And they're very rare these days.”
So it's a perfect slot for ITV to try it then as at the moment there is virtually no advertising on Saturday nights before the break in TV Burp - so an ad free film in the slot fits the bill.
Originally Posted by GeorgeS:
“Look give it a rest folks. The original tweet was incorrect. Its now corrected
10.94m average and 12.66m peak for #XFactor including +1 and HD (12.1m peak excl +1)
8.68m average and 9.81m peak for #Strictly”
Awaiting the spin that it is a better result for Strictly than The X Factor.
Originally Posted by Joe40:
“Whilst the X Factor was on for the 1st half-an-hour, SCD had Jason Donovan (the favourite, highest score of the night), Nancy Dell'Olio (lowest score of the night), Harry Judd (2nd favourite), and Russell Grant (this year's Ann Widdecombe / John Sargeant? But Russell actually has hope!). Looks like viewers stayed with SCD til the end.”
Good to see the BBC aren't chasing ratings then!