This thread is slightly unfair if you don't mind me saying so.
The Daily Mail is about a week late with the story - it dipped below a million on Saturday 17th September - 10 days ago now, which in TV terms is a long time. Part of the reason for this I think was BB was pushed really late due to the boxing, which was plagued with technical problems that caused Channel 5 to fall off air in some regions.
More recently, the ratings for Rebeckah's eviction were poor and well down on Tashie's, but every night for the past 3 nights it's been up on the previous week, so
currently the numbers are trending in the right direction.
It's definitely NOT a disaster as things stand. Disappointing yes, but not a disaster. There is a decent enough loyal audience there it would appear, even if it's not massive in terms of its size. And I for one am loving this series.