Originally Posted by Dancc:
“Nobody said this mate. It was just speculative from a MediaGuardian journalist.
Even if 2m was the target, there are lots of things we don't know:
1) Is that including or excluding timeshift? If the former, then the show is pretty close to that benchmark anyway- i.e. 1.75m for last Monday's episode, eviction show likely to be 2m+ last Friday.
2) Were they expecting as I suspect they were a higher rating launch that would inflate the average? If so, they would have been aiming lower for the highlights shows. What was the true benchmark?
3) What were they expecting in the commercially lucrative 16-34 demographic and is it meeting those expectations?
A lot of issues to consider. It's certainly not as simple as you're making out.”
it is quite simple there's really no need to over analysis everything in my opinion
1. 2 million excluding timeshift
2. i was expecting a higher launch rating,around 3 - 3.5 million ,so the show went sub 1.5 million much sooner than i expected
3. i expect channel 5 will waffle on about 16-34's at some point as that was channel 4's standard response when the ratings began to slip
"oh don't worry ,everything is just hunky dory ,just look at our 16-34 figures"