Originally Posted by rzt:
“All that ultimately matters to Channel 5 though is the number of 16-34s watching. That is what advertising sports are sold based on for BB, not people aged 40+. In that respect, BB has helped C5 increase their 16-34 share a lot compared to before. Probably not as much as they might've been hoping for before the series started but the article is factually correct - there has been a big increase in that key demo for that slot year-on-year.”
Don't they need to maintain those levels though?
Once the BB viewers go away, well they go away.
Or do they?
Is it dependent on how many of those viewers stick around for other shows, and how likely will that be?
Does the level of those viewers translate into a sustainable impact in the long term? Or do they dwindle away back to where they were when BB isn't on?