Originally Posted by nanscombe:
“Why do major upgrades every year when your user base can only change phones every 2 years?
One year a revolutionary new year, the next an incremental 'S' version.”
From a business point of view (not an "I want a new fashion statement" point of view it makes very good sense.
As you say, most people are on a 2 year renewal cycle. So, for me, there is not really an incentive to move from an IPhone 4 to a 4S. To someone with an iPhone 3GS, skipping the 4 to move to a 4S is a bigger jump.
Catering for all upgraders who are looking for improvements.
There is the accessory market to look after too. People like Tom Tom who make dedicated hardware for phones can plan for the shape of a phone., not having to change it all the time.
If I'd, for example, just bought the Tom Tom attachment, upgraded the phone, to find that it doesn't work with the new shape phone I'd be pretty pee'd off.