Originally Posted by casualviewer:
“Its called a convenient answer, and its probably because he is in the public eye so much these days.
I think fans may be getting a little too impatient. STEPS has a lot of things to consider.
They walk a fine line between being preserved in amber in the late 90s and walking all over their "brand". From what I've read from public reaction, its an extremely strong brand. Mostly what I see stated is "I feel happy", "I remember how happy I was" at the thought of STEPS. Thats Marketing GOLD.
If I may digress for a moment, I saw a very good financial documentary on CNBC here in the US about Coca Cola. I dont know how big Coke is in Europe, but its part of Americana. Its iconic. Coca Cola panicked when they lost market share to Pepsi and they changed up the formula to "New Coke". It was an utter disaster. I remember being pissed off at them myself. In this documentary the 3rd highest exec (or something like that) at the company recalled taking a call from an older woman who was crying hysterically about the change. He asked her when the last time she had a Coke, and she said 40 years ago! He asked her why then she was so upset, and she said, "YOU RUINED MY PAST!" Thats how strong our memories color our futures.
So, I truly believe STEPS when they say they want to do this Tour as a nostalgia trip. The split really angered people and they want to set things right. The best way to replace a bad memory is with a good one. Also if there's one thing a performer craves, yes, even over money, its approval from an audience. I really think all 5 want the goodwill back in their lives. That is why despite all the rumors about "will so and so leave", it aint gonna happen. Can you imagine the public backlash if somebody scuttled the Tour by leaving? Their careers would be completely ruined. Not only that, but by this time they are likely contractually obligated to carry thru as millions of £ have been exchanged of YOUR money.
The STEPS women, especially, also have to see what an impact this is having on their families, and only time will tell with that one.
Back to the branding thought, any new material cant trash their legacy if you will, but it has to change. The singers have changed. The audience has changed. Whether their public wants to freeze them in time is to be determined. I hope they dont, because then STEPS becomes their own tribute band.
I think fans should be very vocal about giving feedback to the group, as I am sure SONY people are probably trawling places like this for feedback.”
(ok, stream of thought, so just bare with me).
It can be viewed as a genuine retrospective, or as a cynical cash-in but I'm prepared to give them the benefit of the doubt at this point HOWEVER, if an opportunity like this lands in their laps (that of potentially continuing their career as STEPS) and they turn it down, then that does kinda suggest that there's no creative integrity involved and it's purely a way of making a quick buck. Which is fair enough, they put on a good nostalgia show and close the book and every leaves happy but there ain't no going back from that decision. They won't ever have this opportunity again, not without having the excuse of touring new material.
And it just seems crazy to let something like this pass them them by whilst we are all currently in the grip of Steps-mania, it seems the perfect time to announce a full come back and ideally, they have to announce that now, otherwise that window of opportunity will soon be gone and they'll be yesterdays news (again). And that's whats so frustrating, what are they playing at?
But as I mentioned in a previous post, that decision isn't necessarily theirs to make but the record company's, since it was the record company that invited them in on this current project in the first place, they clearly are the ones in control.
Personally, I think they could have pulled it off. It wouldn't be like it was years ago, with endless promotion, in fact, there's very few places to promoting music like this anymore, just the occasional daytime show, like they've been doing recently. So it would be less full on for them.
It has to be said, that new material wouldn't necessarily set the charts alight again though, they'd be a bit like Erasure. Nobody, apart from the loons gives a toss about new material but it just gives them an excuses to tour every few years and most of their tour audience is there purely for a nostalgia trip and for the spectacle.
Basically, what I'm saying is without new material this is nothing more than a nostalgia trip but it'll be a short trip at that, which is a shame.