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Music release shake-up doesn't work, says Sony Records


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Old 12-10-2011, 08:10
JasonWatkins
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http://www.bbc.co.uk/newsbeat/15259250

It'll be a real shame if it is ultimately ditched, which seems likely. But then the music industry have always managed to shoot themselves in the foot quite spectacularly over the years and I expect they'll continue to do so long after this.
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Old 12-10-2011, 11:06
leosw4
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I think the old system was better personally.

Ok waiting weeks to buy something whilst hearing it on the radio could be frustrating, but it was all part of the fun as well(
This of course best works in particular when you have a brand new track which is not available on any album).

Ok its hype, but hype is fun (most of the time) and the music should have a buzz about it-which they seemed to determine to stifle at the moment.
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Old 12-10-2011, 11:07
kutox
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I'm no expert, but right from the start I could easily see that On Air On Sale would fail. I just can't believe these industry bosses - who should really know how these things work - actually thought it would be a success. It's truly baffling.
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Old 12-10-2011, 11:13
Eraserhead
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The strategy is potentialy damaging to record sales and thus chart placings. If you can get a record heard for a few weeks before release it generates lots of interest so in the week it is released sales will be high and you'll get that crucial top 10 spot.

Releasing a record earlier could well result in a slow trickle of sales until enough people have heard it, so the net result will be more how like the singles charts used to be with a slow climb up the charts but an overall lower peak position.
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Old 12-10-2011, 11:15
little-monster
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I liked the on air/one sale thing

It worked for some and didn't for others. I hope they continue it personally
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Old 12-10-2011, 11:31
toanythingtaboo
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I think there are pro's and con's to both.

The problem I have with the 'old way' is that it's very reliant on airplay to promote the song, and if radios don't get behind it (blacklisting them or otherwise) then hype/interest can fizzle out by the time of release.

Whereas, with 'on air, on sale' the immediate surge of popularity over a song can be inexplicably seen in sales and airplay ideally follows suit. Radio's have an easier time of playing what is clearly popular, rather than determining what is popular by playing it or not.

Like little-monster said, it works for some artists and it doesn't for others. Acts who need the hype benefit from the traditional airplay followed by release, and acts who already have it benefit from on air/on sale.
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