A huge peak audience of 14.2 million viewers (12.2 m average) (inc ITVHD & +1) watched Sunday night's @TheXFactor.
Source: ITV Press Centre
Originally Posted by RandomPoster:
“I doubt they are concerned with these sunday ratings.”
Advertisers (and probably ITV) were expecting a ratings drop of -10% this year for The X Factor, according to an article the other week. Yesterday's episode was down -12% so it's still outside the range they were expecting.
I think ITV/Syco, if anything, will be relieved with Sunday's rating in the context of this series. There'd been a downward momentum for 3 weeks in a row, so it was the first episode to actually go back up w-o-w in a while, finally. Also the gap between Sunday's rating and the equivalent episode last year was the smallest for 5 episodes. So in terms of clawing back momentum, they did manage to do that on Sunday, but of course with Bonfire night coming up, it might go back to another weekly drop for the next episode!