Originally Posted by Glenn A:
“It does seem judging by ratings that people want entertainment. The top three shows this year- SCD, TXF, BGT_are all entertainment shows and the soaps aren't such big hitters as they were a few years ago. I think, just as in the harsh economic climate of the seventies, people want programmes to cheer them up not depress them like Eastenders. I would say now is the right time for a comedy revival.
As for ITV's track records in sitcoms, there were some real horrors in the Monday sitcom slot, but they also had some huge hits in the seventies and eighties like On The Buses and Duty Free.”
EE timeshifts equal to SCD (well it did on barb figures w/e 2/10/11) CS, DM & DA timeshift above 9m/9m/10m respectively. Some viewers wants live family entertainment, others want quality drama and some want regular soap episodes 52 weeks of the year. It is best for viewers to have variety - some viewers will totally avoid certain programmes. If a show has high production values and general appeal the viewers will tune in.
ITV1 comedy has really hit the buffers, if only they could remake something similar to Rising Damp, Duty Free could easily be retweaked, shows in the 70's 80's had a captive audience - only 3 channels up to Nov 1982, there was literally nothing to do in the late 70's except watch tv. The fact that a tv show can even approach 10m viewers in 2011 is amazing. Not many shows in the US can get near a 10% share of the population watching (TXF USA is getting around 3.5% for comparison). Some shows here can score 20%+ population share. 10m viewers here would be approximately 16.7% population share.