Originally Posted by sn_22:
“Sometimes I think that ITV acts in remarkably uncommercial fashion, considering the business they're in. I'll never get over the number of 2 or 3 parters they seem to bother with. From a money-making point of view, what's the point?! If I were in charge and looking to make money, there's no way you'd see me investing several million pounds into a limited 5-part serial, when I could spend the same money on a series that might (and OK, it's a long shot) give me 5 series' worth of joy.”
I completely agree sn_22. With budgets tight, I dunno why they waste so much money and time on the limited 2-5 parters which have no chance of returning. Fair enough, I can understand if they do it occasionally for really high quality stuff like Appropriate Adult which have a chance of winning awards. But I don't see the point of having stuff like 'The Reckoning' and 'Injustice' which were 2 or 5 episodes and had no chance of returning at all. They're not necessarily bad shows but it'd make more sense if they'd not had either of these two shows and committed to a 6-part drama series which could've had the potential to return for a few years. 3-parters are okay too if they have the potential to return, like Above Suspicion, but there's no point of doing something like The Reckoning IMO, especially when it's not even that good or unique.
I'd say a similar thing about the BBC too. I mean, I can understand why a channel like BBC1 do a lot of serials, they make shows which you wouldn't get on other channels. But I read in an article recently saying that they were looking specifically for more serials for 2012/2013- the thing is I don't think they're really in a position at the moment to spend a lot of money on non-returnable serials at a time they're losing a lot of their big dramas. In the 2 year period of 2010-2012, they're losing or have lost 5 key drama series which officially average 6m+. But they haven't had enough new ones come through yet at that sort of level: the only 2 I'd say are Luther, which isn't even 6-8 parts... not yet anyway, and Upstairs Downstairs. The others have done pretty good 5-6m consolidated numbers, though mostly against poor sub-3m FlopZone opposition so it's not too great. I know I've said it before, but they really need more 6m+ drama series to come through.
I think this Death in Paradise show coming up in particular is an important one for them- clearly a lot of money has gone into it (no doubt helped by the co-production with French TV), and the fact that they're airing it months in advance of what they originally said when it would air (2012), is a good sign they've got a lot of faith in it. But if this show doesn't get 6m+ officially, it would mean none of their 5 big new drama series launches this year (Outcasts, Silk, Case Histories, Body Farm, Death in Paradise) have achieved that level, which I'm sure they'll be quite disappointed with, even though 3 of those are coming (or most likely) coming back with solid 5-6m official numbers. It's quite rare that a show does a Luther and rise significantly in their second series, most series rate lower or about the same in series two, so it doesn't give a few of those shows much breathing room to drop next series, especially when they could potentially face tougher competition next year. Their returning dramas such as New Tricks/George Gently/Merlin have done very well this year but they definitely need some of these new shows coming through to be rating at a higher level than they are.