Surprised to see another poor performance for TXF - I felt that without a substantial clash, it was sure to find a decent increase this week. Thats going to be worrying for ITV, no doubt about it. A 10% y-o-y drop is manageable (and was probably what they imagined when the panel shuffling went on earlier in the year), but a 17% drop feels far more threatening. What's particularly strange is the way it's lost momentum from the non-live shows. In 7 seasons, I'm not sure that that's happened before? No doubt the press will get dizzy about Cowell, but I think AlexiR is spot on. He's got his own problems across the pond. Don't expect him back till the finals.
Strictly did brilliantly once again and manages to be slightly up year-on-year. It's going to be difficult to keep up the comparison as 2010's series really took off right about now with the whole Widdecombe saga. It doesn't really look like they've anything to match that this year - as entertaining as the show in general is.
In terms of the other shows last night - Merlin and Casualty slightly down but still much better in that scheduling configuration so I hope the BBC stick with it. Harry Hill looks tired on ITV, which isn't helping their evening.
Originally Posted by rzt:
“This is a problem the Voice might face. Some people (not necessarily yourself) have too high expectations. It's very very rare that a new show gets 10m in its first series, neither X Factor or Strictly Come Dancing managed it. And I highly doubt The Voice will get that sort of number either, even with all the promotion/marketing/cost etc. The newspapers, depending on their agenda, might start comparing its ratings to The X Factor and saying it's not doing as well. But at the end of the day, I think BBC1 would be extremely happy if it got 7-8m. Yes, it'd be at Let's Dance levels, but Let's Dance is a very popular show and just remember that's only about 5 hours. The Voice is going to be about 20-30 hours over the series so a 7-8m show for that many hours would be fantastic for them.”
I totally agree - I don't think it's got a hope of 10m to begin with. I was guilty of getting caught up thinking hype along could propel Red or Black back in September, and was totally wrong. In the circumstances, I think 6m is the minimum standard and anything in the sort of 8m region would probably be considered a triumph. Those sorts of figures would still make it the best major entertainment series since Strictly (which says a lot about BBC LE!).
It's also worth noting that despite a pretty perfect launch series in the States - where the format felt incredibly fresh next to the ancient Idol - in terms of total viewers it was still way behind both Idol and Dancing with the Stars. The Voice was generally in the 11-12m region - both of the other shows regularly hit 20m. It's success was in skewing very young, and I've many doubts it'll manage that on middle-England BBC One. That other young-skewing American talent show, SYTYCD? certainly didn't!
Launching in January would certainly have been preferable, but the BBC seem to have something of an obsession with 'Spring', trying (and failing) to launch a big Saturday line up from early-April every year. Hopefully with live stages in April-May as C.M.W hints, they're looking to finish before the BGT Week, Eurovision and Champions League madness hits. So depending on episode orders, perhaps a late February or early March start. Which would fit with six ordered episodes of The Magicians running from the beginning of the year. I don't think the Six Nations schedule is very problematic this year (only nighttime game is France v Ireland, which will be BBC2, and everything else is over by 7pm). I don't know where it might leave Let's Dance, but frankly, a daft four week comedy-entertainment show is not a priority in comparison. They could have a go midweek. Nothing to lose, really.