It is not ITV's decision it is due to Contract Rights Renewal (CRR) regulations. ITV1 HD carries different regional flavours to ITV1 SD and therefore it is important that commercial impacts are correctly calculated and transparent. ITV had no choice but have it separately reported, otherwise the channel couldn't exist in its current format.

It is a shame however that lazy journo's ignore it's existence and only report ITV1 SD figures.... guess the ITV press office need to get to work.

They both did it last year too

Damned if I do, damned if I don't...

Trickytree1979, while you're here, could you find out something please? Do you know how many X Factor viewers also watch Downton Abbey straight after? I know you had stats a few months ago about how many Corrie viewers would watch on +1 an hour later. Do you have something like that for TXF viewers watching DA one hour later. I just wonder how DA would hold up even without the XF lead-in, because although XF is peaking about 2m down from last year, DA is up y-o-y which might suggest it's not as lead-in dependent as other shows. And the demographics suggest that there might not be as big a crossover audience between the two shows as I thought previously. Thanks

Also anyone know officials yet?
for the lives and results for the past 2 weeks?

Here's the officials (including +1):

Week 1 Performances: 12.59m
Week 1 Results: 12.94m
Week 2 Performances: 11.61m

Excluding +1, they were: 12.05m, 12.61m, 11.14m.

Thanks and what of the official average thus far

in comparion with 08,09,10

The X Factor 2011 has officially averaged 12.48m (inc +1) so far. At the same stage in previous years, the official averages have been:

2008- 9.92m
2009- 11.81m
2010- 13.08m
2011- 12.48m (inc +1)

But as the weeks go on, 2011's average will fall further behind 2010's and 2009 will close the gap and possibly go ahead by the end of the series.

I wonder when/if the series will start growing in momentum. With the cube starting next week X Factor should be higher as a result but there are only 48 more days till the final. That's not a long time to start really growing?

You never actually know, It could improve as the weeks go on I think your looking from a pessimists attitude.
Ok if you look at the current trend it might end up the 3rd most watched series but as the competition gets smaller (as in number of acts) people might tune in because it will no doubt have less fodder

7 weeks of Live shows is plenty

thats 14 shows

OK so, if we take reach as a meaningful and easy measurement, TXF results show had a reach (3 minutes or more) of 14.2m viewers last night, of which 6.5m went on to watch at least 3 minutes of Downton as well. Downton had a reach of 12.4m so you could say (in reach terms admittedly) that Downton only really gets half its audience from TXF which makes sense considering the demographics. Looking at minute by minute migrations, it looks like in the last 5 minutes of TXF, over 6m viewers turn over to another channel, 1.5m in fact turn the TV off completely. Clearly moving in the other direction is around 4.5m who have come to ITV1 from another channel (or switched the TV on) in order to watch Downton.

Does this help?

What does that mean doe it mean TXF had a 1 min peak of 14.2 m ?

And so we can compare apples with apples, instead of pears, what is the 2011 average excluding +1 (like the 2008, 2009 and 2010 figures don't include it)....

No, it means 14.2m different people watched at least 3 minutes of the X factor. 3 minutes is generally the standard when using the 'reach' measurement. If it was 1 minute, it would be a whopping 17m viewers but that includes another 3m people who only watched between 1-2 minutes of it.

I make out the peak 1 minute audience to be 13.5m btw (excluding the +1).

That's actually a pretty funny statistic. I'm surprised ITV Press Office or James MacLeod haven't quoted the 1 minute reach myself....

Looks like the audience between The X Factor and Downton Abbey doesn't overlap much either.

Thanks a lot for that. Very interesting. So of Downton Abbey's audience, is that about half of its viewers are people who watched The X Factor and half of them are viewers who come in from another channel (most likely BBC1)? I wonder how that compares to other shows which get an XF lead-in. In a way, the less of Downton Abbey's audience who are XF viewers, the better in a sense as it shows it could probably hold up well without that lead-in in the future, should they feel another show needs to be given that XF lead-in opportunity.


Either way, it's not comparing apples with apples because the introduction of +1 will have an impact on the linear channel's figures due to some viewers using the new timeshift option, so they'd be automatically lower than what they would be if there wasn't a +1 channel. Ultimately though, when advertisers pay for adverts, and ITV looks at the ratings for their shows in making decisions, they're not going to ignore the +1 audiences.

Potentially, but then the headline might well be....
"3m viewers turn on the x-factor only to turn off again 2 minutes later due to (INSERT NEGATIVE COMMENT HERE)"

I think ITV should be very pleased with those ratings!

Its still a huge show and continues to get the biggest ratings every week.

At the end of the day, the ratings cant be expected to rise EVERY year, from one year to another, they may go slighly down, doesn't mean the show has gone down. the following year could be better ratings, you just never know.

Broadcast says final Spooks got 5.1 million

Lol, very true. Either way, thanks for that, very interesting statistics there.

Sunday 23rd October Overnights
BBC One
17:30- Songs of Praise: 2.3m (12.9%)
18:25- Countryfile: 7.27m (32.7%)
19:25- Strictly Come Dancing: 9.66m (37.6%)
20:00- Antiques Roadshow: 6.03m (21.6%)
21:00- Spooks: 5.13m (18.4%)
22:30- Have I Got a Bit More News For You: 1.96m (11.9%)

BBC Two
18:30- Top Gear: 1.81m (3.6%)
20:00- Operations Jericho: 1.59m (5.7%)
21:00- Fry's Planet Word: 1.25m (4.5%)
22:00- Match of the Day 2: 3.83m (22.5%)

ITV1
19:00- Holding Out For a Hero: 2.16m (8.8%)
20:00- The X Factor: 11.12m (39.8%) , +1: 163k (0.6%)
21:00- Downton Abbey: 8.87m (32.6%) , +1: 323k (1.8%)
22:15- That Sunday Night Show: 1.49m (8%)

Channel 4
19:05- Grand Designs: 850k (3.4%) , +1: 131k (0.5%)
20:00- River Cottage Veg: 1.628m (4.6%) , +1: 191k (0.7%)
21:00- The Secret Millionaire: 1.46m (5.2%) , +1: 290k (1.5%)
22:00- Chris Moyles' Hollywood Stars: 790k (3.9%) , +1: 158k (1.5%)

Channel 5
06:00- Milkshake!: 114k (2.1%)
09:45- Bupa Great Birmingham Run: 178k (1.6%)
13:15- IRT: Deadliest Roads [Rpt]: 364k (3.3%)
14:15- Only You: 500k (4.0%)
16:25- Daddy Day Camp: 1.11m (6.7%)
18:05- Toy Story 2: 2.57m (11.3%)
20:05- 5 News with Louise Beale: 631k (2.2%)
20:10- Paul Merton's Adventures [Rpt]: 712k (2.5%)
21:00- Big Brother: 1.26m (4.5%)
22:00- Two Weeks Notice: 732k (5.4%)
00:00- Extraordinary People: Growing Up Without a Face: 318k (6.6%)

Primetime Shares
ITV1: 25.6% (+1: 0.6%)
BBC One: 22.8%
BBC Two: 9.1%
Channel 5: 5.4%
Channel 4: 4.3% (+1: 0.7%)

Ratings include HD and are tape-checked where necessary

Multichannel
BBC Three
19:45- Madagascar: 918k (3.3%)

ITV2
21:00- The Xtra Factor: 973k (3.6%) , +1: 138k (0.7%)
22:15- The Only Way Is Essex: 1.18m (6.4%) , +1: 135k (1.5%)

Sky 1
21:00- Strike Back: Project Dawn: 479k (1.7%)

Source: Dancc, DS

James Macleod of the ITV press office is claiming 13.5 million peak for TXF

We obviously disagree on that. I suspect you do have the like for like number, but if you refuse to post it, then I'll work it out myself later and put it up here...

It was posted here yesterday. 12.07m (exc+1) is the consolidated average so far.