Originally Posted by rzt:
“The amount of promotion Downton got on-screen was 2 weeks' worth of trails, which is the same as every other drama. In fact, many dramas get 3 weeks' promotion these days, which DA didn't get. It also didn't have billboard advertising unlike last year. The press obviously talked about it a lot before the series began because it was the biggest new TV show of last year. In recent weeks, the press coverage has died down about it (though naturally there are still articles about it in the Daily Mail and other Sunday papers), but its ratings have been pretty steady with its highest rated episode at 9.1m and lowest at 8.7m, a range of just 4%. It's doing a great job given all the variables working against it this series: lower lead-in, increased timeshifts, tougher competition, and its ratings are up year-on-year. I'm not sure how much more it could be getting really: with its ratings up, this is going to end up being the highest rated series of a British drama in at least 7 years.”
Its all well and good saying that Downton got the standard two weeks of trails before it began but that doesn't take into account the sheer volume of those trails in that two week period. I watch very few shows on ITV these days and I felt bombarded by ads for Downton Abbey so God knows how regular ITV viewers felt. Unless of course the shows I was watching just happened to be targeted for Downton ads and they didn't really air anywhere else (which seems unlikely).
In general though as I think I've said before I'm not suggesting the raw figure is bad by any stretch merely that it doesn't seem to match up with the expectation of what's behind it.
Originally Posted by cherubmattd:
“Shocked that Scandal is only asking for $93,000 - advertisers obviously don't have much hope for it.”
Its a short 6 (I think) episode order that hasn't been scheduled. That more than anything else will have impacted on its pricing.
Originally Posted by Steve Williams:
“But the whole benefit of having Panorama on for fifty weeks of the year is that it's always there to talk about the week's big news, one of the worst things about when it was on Sunday nights is that it was on for eight weeks or so, then off for a month, then back on again for another six weeks, and nobody knew when it was supposed to be on. The news doesn't happen in series.
There's an argument that there should be another investigative series, not under the Panorama banner, but there's a clear benefit in having a regular slot where the week's big story will always be discussed and analysed. Apart from on Bank Holidays, natch.”
Have you watched Panorama lately? The show you're describing doesn't match up with anything I've seen from Panorama in years. They don't offer analysis or discussion of the weeks news they (try to) make news. Admittedly that has produced some fantastic television but its also not something that can produce 50 worthwhile episodes a year. If it were the show you were describing that offered greatly analysis or investigation of the weeks biggest news stories then I'd absolutely agree that it should be on every week of the year but that's not what Panorama is.
As I said in my original post personally I'd like to see that 'new slot' extended to an hour and shared over three or four different brands over the month each with their own remit. So for example the first week of every month would be a Panorama investigation and then the second week would be something from a politics or current affairs strand and so on.
Originally Posted by Steve Williams:
“It's odd to think that 60 Minutes in the USA is a hugely popular and successful series, with a format that's never been a success in the UK, the original incarnation of Tonight tried it, so did Here and Now on the Beeb. Although 60 Minutes' success is mostly down to the rules in American telly which in the seventies said on a Sunday night the affiliates all had to show either an hour of (expensive) local programming or an hour of news programming, so they all opted to show 60 Minutes.”
60 Minutes hasn't really been a hugely successful or popular show for a long time now. A part of the problem with the format in the UK is that we don't really have the size or depth to make it work here.
Originally Posted by gavin shipman:
“It shocks me when people say The X Factor is doing poorly.
It had 11million viewers last night. How can that be called a flop?”
Read that back and see if you can work out the mistake you've made.