Oh, the irony Dancc.
Originally Posted by rzt:
“Here's some averages since normal BB began on Channel 5 and the equivalent averages last year:
All Day Shares
2010- 4.7%
2011- 4.5%
Since the week beginning 18th September (first full week of BB), Channel 5 has averaged 4.5% until the latest BARB week. In the equivalent weeks last year, C5 averaged 4.7%. So the channel has experienced a year-on-year decline of -5% in that BB period. This decline is more than the y-o-y drops (-3%) which C5 experienced from January to July this year before BB was introduced on the channel. So basically, since normal BB began, C5 has lost more share y-o-y than their first 7 months of the year pre-BB era.
Primetime Shares
2010- 4.9%
2011- 4.4%
Since Friday 9th September (BB launch) to yesterday, C5's primetime share average has been 4.4%. In the equivalent period last year, their average was 4.9%. So there has been a year-on-year decline of -10% in that BB period, despite them bringing in Big Brother at a reported programming cost of almost £400,000 per hour, significantly higher than what they usually pay for most shows. They surely would've hoped BB would boost their share, not contribute to a -10% primetime share?
10pm Monday-Thursday slot
2010- 1.1m
2011- 1.4m
Since civilian BB started, the 10pm highlights shows have averaged 1.35m. In the equivalent period last year, Channel 5 averaged 1.12m in the 10pm slot. So there has been a rise of +21% vs. last year at 10pm. What needs to be considered though is that a lot of the 10pm programming this time last year were film repeats which must've cost considerably less than an hour of BB. Also although the 10pm slot is up about 20%, as noted previously, the primetime share is down quite sharply - some of this will be due to the effect BB has had in moving other shows around the schedule which have not rated as well as they used to: L&O CI, L&O SVU, Gadget Show (Fri), Sunday movies have all experienced declines as a result of BB taking up certain timeslots which wouldn't have been an issue in the past. In terms of 9pm, I believe BB Fridays slot average are up vs. last year but Sundays have been down.”
Thanks for all that rzt and it pretty much sums up what many of us have been saying all along - even if BB boosts it's own slots, the knock-on effects throughout the schedule are basically not worth it and despite the spin C5 may put on things, they cannot be making money out of Big Brother. Not only was it the wrong time for Big Brother, it was the wrong time for C5 too.