Originally Posted by Dancc:
“And? Totally different circumstances.
Your other point about BB bringing stuff around it down is baseless. There's been confusion over start times that's all as Paul Merton's switch to 10pm was a last minute thing in response to the numbers. The only shows which were clearly affected in a negative way were the Law & Order spinoffs, which for obvious reasons don't share many viewers with BB and were displaced from their regular slots.”
Sorry Dancc - thought you'd passed the denial stage. I posted those ratings to back up your point about the follow up show being more of an afterthought than essential BB viewing (though ironically that's the sort of figure the next BB got on C4 - so hope that's not an omen for C5!)
And the stats rzt posted (added below) showed the point about BB bringing other stuff down is far from "baseless". What was it - a 10% loss in primetime or something like that. You even say yourself that shows "displaced" from regular slots suffered - and it goes beyond the Law and Order franchise.
Ironically though I do think should C5 axe BB next year they are in a far better position to move on without it than C4 were (and indeed still are) - but they are in danger of being (unfairly?) tarnished with the Big Brother brush should they persist in continuing with an ailing brand.
Originally Posted by rzt:
“Here's some averages since normal BB began on Channel 5 and the equivalent averages last year:
All Day Shares
2010- 4.7%
2011- 4.5%
Since the week beginning 18th September (first full week of BB), Channel 5 has averaged 4.5% until the latest BARB week. In the equivalent weeks last year, C5 averaged 4.7%. So the channel has experienced a year-on-year decline of -5% in that BB period. This decline is more than the y-o-y drops (-3%) which C5 experienced from January to July this year before BB was introduced on the channel. So basically, since normal BB began, C5 has lost more share y-o-y than their first 7 months of the year pre-BB era.
Primetime Shares
2010- 4.9%
2011- 4.4%
Since Friday 9th September (BB launch) to yesterday, C5's primetime share average has been 4.4%. In the equivalent period last year, their average was 4.9%. So there has been a year-on-year decline of -10% in that BB period, despite them bringing in Big Brother at a reported programming cost of almost £400,000 per hour, significantly higher than what they usually pay for most shows. They surely would've hoped BB would boost their share, not contribute to a -10% primetime share?
10pm Monday-Thursday slot
2010- 1.1m
2011- 1.4m
Since civilian BB started, the 10pm highlights shows have averaged 1.35m. In the equivalent period last year, Channel 5 averaged 1.12m in the 10pm slot. So there has been a rise of +21% vs. last year at 10pm. What needs to be considered though is that a lot of the 10pm programming this time last year were film repeats which must've cost considerably less than an hour of BB. Also although the 10pm slot is up about 20%, as noted previously, the primetime share is down quite sharply - some of this will be due to the effect BB has had in moving other shows around the schedule which have not rated as well as they used to: L&O CI, L&O SVU, Gadget Show (Fri), Sunday movies have all experienced declines as a result of BB taking up certain timeslots which wouldn't have been an issue in the past. In terms of 9pm, I believe BB Fridays slot average are up vs. last year but Sundays have been down.”
