Why cant they just show the football on ITV2 instead? Why does football take priority over everything?

What are you talking about!?

England friendlies are important, I'm going to be glued to the telly as I watch a 0-0 draw!!

It's so I can catch up with last night's Apprentice.

Or they could show IMAC on ITV2. I'm sure most fans would follow it there

Does the football get the same ratings as I'm a Celebrity?

Im a celebrity should be on. Its by far the best reality show IMO.

I love football, but I am a club man and I hate friendlies. I want IACGMOOH!!!

Have you considered that there may be a contractual obligation?

At least the Vampire Diaries is on ITV2 for me... albeit weeks behind the States.

At least its an England match though (or so I've heard). Can't stand the premiership stuff, don't understand how people can support a team which has hardly anyone in it from your city!

Surely ITV must have known that the England game would on tonight well in advance.

In which case why didn't they start I'm A Celeb a few days later

There are Champions League Games coming up too. Won't it have to make way for those as well?

Why not put IAC on after the football? 10pm is not too late.

Because football is infinitely more important.

ITV have no regard for their viewers at all imo!

Their most loyal viewers are the soap ones and they are constantly shifting them around in order to suit football! Obviously bigger backhanders available by showing football than anything else! Very greedy and mean of them!

I'm a football fan, but I'd much rather have IAC on.

It's interrupted next Wednesday too, for bloody Champions League.

I thought the same thing too. I cannot see why this can't be an option.

At least those of you with English telly can figure out why IACGMOOH isn't on. Until I looked here I thought it was cancelled in favour of some daft Jeremy Kyle game show and Homes from Hell that STV is showing...

I bet Sinitta scores 2-0!!

They used to do this. From memory IAC started at 9.45pm when the football was on.

Same here! Was fuming away thinking they were just showing it in England and not up here lol!

thats what i think, most of us are adults & can stay up after the news to watch for an hour.

That's only possible on Champions League nights with 7:45 kick-offs. Tonights game was 8:00 so was still going at 9:45.

Thats nice of them.

I can remember it starting later because of football, it does irritate me that everything gets moved around because of football even though there are loads of sports channels etc.

Don't be silly. ITV have to show us the highlights after the News At 10, so we can re-watch the match that we finished watching just 45 minutes beforehand.

Football should be moved to Sky Sports where it belongs.

Most IAC watchers are female I suspect so we don't matter.