What the hell happened there?!
I don't know if I've ever more disagreed with Lord Sugar. I don't think Gbemi should've gone, but then I don't even think Harry M should have gone, even though he does now have the single worst Apprentice record of any contestant on any UK variant. It should've been between Hayley, Zara and Haya! How in the name of dogs' arses did he come to the conclusion that Raw was the better product? It looked like bloody spray paint. The ad was a significantly-older-than-the-target-market-looking bloke dancing. Just dancing!
Vanity had a vintage sort of look, a very clear advert - almost psychopathically clear, so don't give me that "didn't show the product enough" nonsense Sugar - emphasised the importance of projecting an image (which is all anyone ever buys a hygiene product for), properly laugh-out-loud funny, and very well pitched!
I haven't found any of his decisions so completely thoughtlessly bonkers since... ohhh, this episode last series, actually. But before that? Never. I genuinely think Lord Sugar takes advantage of the ambiguousness of the advertising task result in order to just go "sod the experts" and pick the most inanely literal advert he can find.