Well, it works for Lynx. I liked the ad as a standalone, it was funny, and the message was that even if you were a total nerd, the product would make your total nerdiness sexy. You can change your scent but you don't have to change yourself. If they'd come up with that as a concept at the beginning, the ad team could have come up with a sexy geek girl and the packaging team would have designed around the 'be yourself' theme and they may have had a coherent campaign.

Am I the only one who didn't think the mirror was such a bad idea? I always carry deodorant around with me in my handbag, it's something I'd have bought the product alone for as it's quite handy.

Based purely on that task, I thought James should have gone. Bad as the design of the product was, I thought the advert was worse, and James repeatedly showed that he'd made the same mistake as so many contestants on this task; he was trying to make an ad that was funny rather than one that would sell the product. (The fact that the ad wasn't even approaching funny made it even worse)

I think that Lord Sugar fired Gbemi because James had been a good PM last week and because Harry M has shown some real talent too, whereas Gbemi has not really impressed in any task, which is fair enough.

Reading through the thread, I see there's a fair few put-downs of Zara. I have to disagree; for all her pretentiousness, I thought she was impressive. Her errors were all fairly minor ones, like overworking the dancer (Karren seemed to imply more than one dancer would usually be employed, but he did have quite a distinctive look, so this might have been hard to do). She got the major things right, and most impressively she was willing to completely re-think the concept when she was told that the focus group hated the idea.

Zara is the female version of Harry M in terms of pompousity, but she is the strongest of the females, by far. Hayley has no backbone, Lizzy is a coat tail rider and Heya is too loudmouthed. Zara oozes businesswoman qualities and she'll have a successful career, for sure.

I'd be unwilling to write Lizzie off as a coat tail rider just yet. She's not one of the louder characters, but she really does contribute in every task and she was a successful PM.

Crikey, yes! Thought we were on course for 2v2, but I forgot - Adam went off sick last series, didn't he? That means we're due a double. Hope he finds a better reason than last time.

Zara's dress!

The mirror wasn't a bad image in itself, though using an antique frame was odd. What was wrong was it just didn't fit in with the rest of the design. In fact none of the elements worked well with each other. Having the name in bolder letters in the mirror might have worked.

Yup. In his mind, positive people = the 'Wow, that's such a brilliant idea, Harry M!' people.


I think so. She seemed subdued in this episode. I think she was tired of playing in a team, too.

It might have worked if it hadn't been on the side of a cylindrical can, but as it was, it would have been like looking into the back of a spoon!

Agreed - and that was what James actually wanted too.

She was a terrible PM, those appalling flowers for the Ruby wedding? They were so so lucky they won that task.

I find her meek and quiet, but not as much as Hayley.

Yeah, she was really on one line with Harry M and Gbemi in last nights episode (sarcasm alert).

Let me guess, you weren't a fan of Yasmina either.



Yeah, she was totally quiet towards Harry M and Gbemi in last nights episode (she didn't say a word). No need for a sarcasm alert?

I liked Yasmina.

Lizzie was quiet in the BR and LS pointed that out and made her talk. She was slightly more involved last night, but overall, she's been mute.

Yasmina did almost exactly the same thing the first time she was PM

But she got stronger as the weeks went on

Maybe Lizzy will

Hi Dix don't worry about it, there are a couple of other posters that refer to me as tinkle and I actually like it

I'm not sure how much she had to do with making up the hotel's order. However, she definitely did understand that they should start out charging treble the cost rather than double.

I was quite disappointed with the result this week, actually. I thought that either James or Harry M would have gone. Gbemi made the mistake of not going with a pink or red background, but aside from that I didn't really think the packaging was all that bad.

Harry M wasn't a very good project manager and didn't seem to take anybody else's opinion into consideration. I definitely thought given his track history (particularly being in the losing team so often as well as reports of him being unfriendly with everyone else) that he would have gone. James was just disruptive throughout the entire task and again seems to value his opinion above all else. He also seems to be willing to take credit where it isn't entirely due and latches on to whatever Lord Sugar's train of thought is at the time...

Overall, I think I just need to stop supporting people in these shows. Everyone I like ALWAYS leaves!

IMHO the Vanity packaging was dire - dark and boring and wouldn't stand out on the shelf at all! The name was good and had they gone with more "girlie" packaging they might have done better.

Harry DID take the other's opinions into consideration - Lizzie came up with the name, she and (mostly) Gbemi came up with the packaging and James had a big input into the advert. BUT - let's face it - he has spent the last four tasks having his input totally ignored by the others - this was probably his only chance of getting some of his own ideas through - its not that he was a bad PM as much as he was trying to lead a team who didn't want to be led by him!

Surely after seeing him survive yet again - the others will start to get the message that LS sees something in him and his ideas and start listening to what he has to say.

Well predicted!


That'll be Rachel's job!


I like it!

I think it's understandable that Harry wanted to stamp his authority on this task, but that doesn't make it a good idea. At times, he seemed to be taking a position against the rest of his team simply for the sake of it; the rest of the team were talking sense about thinking of a concept first and a name later, and he wouldn't see that. It contrasted very badly with Zara, who showed herself able to change course when faced with compelling arguments.

I think the others would be well-advised not to underestimate Harry, who has certainly shown some flair, but his ideas here were wrong and he and James survived mainly on the basis of things they'd done on other tasks IMO.

I thought Harry should have gone. He has to shape up a bit better in future. I too liked the design of the deodorant though a black background might have had more impact than grey but, hey, you can't win all the time. I liked the mirror idea.

His refusal to come up with the concept first was the only time he really put his foot down and got it totally wrong. But - given that he was faced with a group who would have argued black was white just because he was saying black - I can fully understand where he was coming from with them.

Refusing to back down then showed them that he wasn't prepared to have HIS opinions and ideas ignored on this occasion, and given the teenagers in my family - I am pretty sure that going for the female market was the right decision as the girls are far more interested in smelling nice than the boys are!

As it was - once he had stamped his authorty on the group - he did listen to them, but it was refreshing to see a PM refusing to be cowed by a group who were resisting his leadership (compare him to Tom in the last proper series - he allowed himself to be stomped over by Melody). As I said in another thread - as PM he was going to be in the boardroom if he lost - so he might as well be there for his own decisions rather than anyone else's!

Gbemi's awful design was what lost them the task - had SHE listened to Harry's suggestion of pink or red packaging, and to Lizzie and the designer helping them the packaging would have been a LOT more striking (The pink flames she refused to have would have brightened the dull background up, and the gold frame was just WRONG). Imagine the same packaging with a pink can, with a black mirror frame and black and silver lettering - and it would have made all the difference.

There wasn't much to choose between the ads - so the decision was made on the packaging - RAW stood out better than Vanity did because of its simple style. With two self proclaimed "designers" doing it - Harry's team should have walked that part of the task - but they didn't!