I agree Harry M deserved to be fired. As was said in the Cafe if they had come up with a concept first they would have all went away and made an advert and designed a product that all related to the concept, they did not do that.

Gbemi's thought the concept was confidence so she picked bold colours for the bottle, and Harry M thought it was fun, so if she knew it was fun I bet the bottle would look very different.

Well put. You said everything I wanted to say.

Gbemi and Lizzie were equals in the design area as both agreed not to go with Harry M's pink and red idea, bearing in mind it was Harry M who said it was "just a suggestion" and that they didn't have to take it on board. In other words, they didn't have to go with the pink and red idea, and they didn't. No coherence at all in this aspect. So ultimately, it was Harry M's fault that the design wasn't what it should be.

Poor communication was the main cause of the group's failure. And whose fault is that? Harry M.

My jaw dropped when Harry M insisted on coming up with a brand name before a concept. The hell? I was completely on board with James, Gbemi and Lizzie who wanted to find the concept first.

It's rather odd it was ignored that it was Lizzie who had an issue with Harry M. She disputed Harry M's preference to go for the female market. It was she who disputed Harry M's preference for the pink and red suggestion. It was Lizzie who got James to hold the morning "tactical" meeting with Harry M about Harry's management. With that in mind, it was puzzling that Harry M quickly chose Gbemi for the firing line. Either way, James in that team impressed me the most, even though he tried to squirrel his way out by sitting on a fence in the end.

For this task alone, Harry M should have been sacked. But Lord Sugar seemed to chose to keep him in for TV entertainment value. With him gone, both teams would get on too well.

Zara's team did well, except for the farmer's girl. She was surprisingly abrasive for some reason. I think it was down to a control issue between her and Zara?

That is really the fault of this program. One can get out of the firing line for arguing and saying I would do things differently. One should be judged by what one does not by what one could have done.

No suprise to me, Gbemi has been gobby and obnoxious the whole series, this was the first opportunity that LS had to get rid of her....

Didn't quite understand a word Gbemi said when she's being driven away.

Anyway right decision, Harry M has far more to offer than her particularly in terms of TV entertainment.

Look, the team were set against him from the get-go. If he had said the male market, they'd have said the female market, they'd have just reversed whatever Harry wanted to do to undermine his position as PM in front of Nick. Harry M had to insist on the female market with Nick watching or it would get back to LS that Harry couldnt command his own team.

And I'm a bloke and I will always pick Lynx as my deoderant, I don't think blokes care too much about that, its women that take the time to choose, smell the spray etc, Harry was correct to go for the female market in my eyes.

Gbemi had a face like a slapped arse from the getgo, for this task and all the others, her negativity contaminated the task and she had to be fired for the good of the show. I maintain that Harry M has good business acumen, is intelligent and strong in his convictions. If I was a businessman, I'd want to do business with Harry, friendship isn't the end result of any business deal - profit is, and Harry would make a profit.

gbemi going was always going to be the right decision

she didnt even know what verify meant.

Uhhmm....Lizzie wanted to go for another design (definitely not the mirror design)




Do you have something against her? James held the tactical meeting on his own (the girls were just sitting there and nothing else).

It was obvious that it was Gbemi who had an issue with Harry M (not only this episode).

Are you even going to pretend that it was Lizzie who attacked Harry M in the cafe

Is it just me that wanted James to go? OMG - what an annoying ****! The whole show, all I heard from him was "no." "I don't like that." "That's not good." Then he had the audacity to say that Harry was a good PM - WHAT?

I kind of felt sorry for Harry M because I agree with those that have said that every idea he came up with the others seemed to immediately dislike it just because it was coming from him. I think I'd have tried to force my own ideas if that was the case.

I knew Gbemi was toast when she kept saying to Lord Sugar that it was a good design. That's one of his main pet peeves, when he tells them what's wrong but they still tell him they think it's good.

It was the right decision to be honest, Harry M's been one of the stars of his team (even though they keep losing), whereas Gbemi was just fodder.
Not even hugging him or shaking his hand at the end showed how cold she is.

Don't be daft. Nick is not going to report Harry M as a weak leader because he didn't get his way on everything. Harry could be showing strength by giving up something which was unimportant to win something which was important.

The team weren't set against him either. James (quite correctly) said they ought to decide the concept first, Harry insisted on choosing a brand name. The girls said they preferred the male market. They weren't against Harry, that was their preference. Harry could easily have given them that and got his way on something else. As it was he wouldn't compromise on anything. It was his way or nothing.

Apprentice PMs repeatedly make the mistake of demanding they get their way unreasonably. Being PM does not give you dictatorial rights. It's a team game, not a PM's game with everybody else doing what they are told. "I am the PM you must obey" kind of thing. The PM has to take the decisions, but only after consulting the team and considering alternatives.

Young blokes these days are much fussier about fragrances they use than you give them credit for. Anyway they weren't actually selling deodorant, they were pitching a brand to ad execs. I don't think it mattered which target market they chose, the market size is the same. Why everyone was so determined to get their way on that mystified me.

And as I said, Gbemi was less negative and obstructive this week. She was trying to be a team player and only let the guard down at the end. She even toned down the street accent for a while.

Harry M makes a good salesman - he's got good patter with customers, but to get on in business you have to get on with other people in the organisation. Harry M has failed to get on with anyone and created trouble with his singlemindedness most tasks. I don't think he'll last long, unless he has a dramatic change of fortune.

Harry M = Future Politician

He easily could have just fired them both.

Maybe its just in the editing I have seen - but I get the impression that the others would cut their noses off to spite their faces where poor Harry is concerned.

They don't like him for whatever reason - and they are allowing that dislike to overcome any rational thought, and dismiss everything he says out of hand - or ignoring him. It was clear last night that whatever he proposed - the others would suggest the opposite so in his case - when he was PM it was probably the only chance he is going to get to put forward his own ideas and get to do what he wants.

He has more ideas, creativity and enthusiasm than the rest of them (bar Zara) put together, and has the personality to stand up for himself when the others eg sulky Hannah and Gbemi try to put him down. He has shown himself to be right in the tasks more often than he is wrong, but I don't think he had a chance of winning with the 3 negative stooges in his team. They weren't willing to be led by him, so he was always going to struggle as PM.

Gbemi ignored her PM, ignored the suggestions of Lizzie in the design packaging stage and came up with an AWFUL design (the pink flames Lizzie wanted would have been better than the mirror thing). For that alone she was mostly responsible for the task failure.

Superb post, agree wholeheartedly.

I'm really rooting for Harry M now because I like the underdog, the one who's unfairly maligned. He's not in this contest to make friends nor are any of the others.

Harry M didn't show any ideas or creativity last night, apart from wanting the packaging pink. Directing the video as they went along was an embarrassment (James equally culpable on that). What's unarguable is that he flatly refused to discuss the concept first, insisting on creating a brand name. That was pure pigheadedness. Their failure stemmed directly from this lack of direction and cohesion. No one knew what the product was supposed to be. They didn't even do any market research.

The others clearly don't like his superior attitude very much, so it's not surprising they tend to react against his ideas. But he is persuasive, so if his ideas are good he should be able to get people on side.

Exactly, if he'd come up with a brand idea, and moved onto the name from there, and given a clear idea on the packaging and advert, I'm sure the task would have run smoother...the likes of James and Gbemi are always going to open their mouths, but without any direction at all, it gave them even more opportunity to spout off.

I expect to be slaughtered for this...

But can't a concept be created around a brand name? If you suddenly see a vision of the brand name on packaging in the shops, why not go forward with that, then invent a concept. It's not an a-typical way to do it, but it could work if that brand name is strong enough.

I don't think Harry M would ever see himself as an underdog. He could only ever be top dog.

Well, whether he likes it or not, he is the underdog as everyone else is gunning for him.

I guess it's possible, but you still have to come up with the brand concept eventually. All Harry wanted to decide was the name, a brand is much more than that. For me it was the way he totally ignored James' conventional wisdom without offering a good reason why. "No we'll decide the name."

....and he put himself in that position by being so arrogant from the start.

I'm not gunning for him by the way (or supporting other candidates), just analysing their behaviour.

I suppose it can, but they never actually considered a concept at any point really..Harry M just brushed it aside like it didn't matter.

Vanity was a strong name, and they could have done so much more with it.

Did you watch the episode? The team were against him because he made a decision to go for the female market without even consulting the team, before ignoring what his team were saying about coming up with a concept which could have won it for them if he had done it. Fair enough if they discussed the ideas and then the team tried to undermine him. But they didn't discuss it. Alienating his whole team at the start was not a wise strategy.

I'm a bloke and I don't always choose Lynx as my deodorant. I like to look around before buying one. So, I think there is a market for the male deodorant. Just because you wouldn't buy it doesn't mean the rest of the 50% of the world's population wouldn't.

Gbemi hasn't come across that well throughout the series, but at least she has a relatively decent record, even winning once as PM. Harry M has lost every single task! Everyone went on about how he was top seller last week, but he got lucky by selling in the way they weren't supposed to. For his appalling attitude, he definitely should have been fired. Gbemi should have been given another chance for her good record. I expect her to go on and do impressive things.

No, I didn't watch it, I just know exactly what happened as if by magic.

You and I differ on the term 'appalling attitude'

Harry M had to sit and watch last week as his product recommendation was blocked by a PM who only wanted to do her own thing (no different to the accusations levelled at Harry whatsoever) - it turned out that that product was wrong and didnt sell well.

Forward one week later and Harry now gets the opportunity, perhaps his only opportunity to be a PM and have his own ideas be the idea that goes forward, seeing as a good few of his correct ideas have not been listened to. Harry knows he isn't popular, knows that the others don't like him, he knows that his suggestion will be disagreed with, he almost smirked to himself at the inevitability of the uprising he'd receive from a team that resent having to work under him. That's why Harry pushed through his idea, that's exactly why, and he was right to, he's the project manager, he makes the decisions! We've seen it a millions times over the past few years and the PM's that get influenced by their subordinates to go against their own beliefs are often fired.

Now to Gbemi, she clearly thinks a lot of herself, clearly thinks her own abilities got her to week 5...she's completely wrong. In almost every moment of the series, she was a passenger, sitting back, letting others do the talking, claim half the credit if a member of her sub-team makes a sale, and then coming down on others when they get things wrong and bemoaning that they didnt listen to her when she didnt object in the first place. Her sole facial expression, one of misery, one of total derision was not good to look at and I for one am glad she is fired and Harry is not.

As for deoderants, yeah, I'm sure there are guys out there who take their time and select the right deoderant for their oh so sensitive armpits, but I'd bet cash money 80% of UK males blindly grab a lynx without even thinking about it. Women you must admit would take more care in such a thing.