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The Ratings Thread (Part 28) |
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#226 |
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Join Date: Mar 2008
Posts: 35,274
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I think only Eastenders is a potential Downton beater. Not Ab Fab or Royal Bodyguard.
BBC would be best scheduling Eastenders at 8.30pm for 1 hour. Or perhaps do something a bit left field and put Strictly at 9pm. Quote:
There's nothing to say for certain. But it's very rare that a show, even with TXF lead-in can get 9m+ like DA can. It suggests to me that there is a big audience out there anyway who will now actively seek out to watch DA even if there was no XF lead-in: the demographics of the two shows are quite different, which sort of would support that theory.
They've tried a couple other new dramas with TXF Sunday lead-in in the last 18 months, both of which have got about 4.5-6.5m, so nowhere near DA's level. It's not like they can put any old drama in that slot and it'll get 9m+. Put it this way: DA has been rating better than how Doc Martin, which we know can stand on its two feet, was rating with TXF lead-in a couple of years ago. My thoughts are that if DM can continue to rate highly on another day without TXF lead-in, DA probably could too (maybe with a slight drop but nothing too noticeable). But on Christmas Day, of course, it might suffer more than usual. |
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#227 |
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Join Date: Sep 2011
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Corrie and EastEnders won't clash.
On a related note does Corrie have a big Christmas storyline this year? I can't remember reading or hearing about it anywhere... |
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#228 |
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Join Date: Jan 2005
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I think either Mrs Brown's Boys or Outnumbered will be paired with the second Ab Fab episode depending on when it's scheduled, Lapland I would assume would be Christmas Eve and HIGNFY got a Christmas special on the 23rd but I assume they'll pair it with John Bishop's Britain with Graham Norton after the news.
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#229 |
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Join Date: Dec 2004
Posts: 50,506
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Quote:
EDIT-Isn't Downton 2 hours?
If so many people might record it and fast forward the adverts |
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#230 |
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Join Date: Jan 2010
Location: Oxfordshire
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Oh I'm sure loads will do this, but if they watch before 2am Boxing Day they will still count in the overnights.
*other pluses are available |
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#231 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Quote:
This thing about advertisers not wanting to pay for adverts on Christmas day, why is that exactly?, Boxing day is one of the biggest shopping days of the year and lots of people will have got Money/Vouchers as presents, so why is it that shops and manufacturers aren't falling over themselves to advertise their wares on and around Christmas, seems to me to be shooting themselves in the foot.
But with internet sales, pre-Christmas discounting, the growth on vouchers as gifts, the model is a little less clear cut now and if sales in late Nov/ early Dec are disappointing, discounting will start pre-Christmas which in turn will drive late advertising spend. Weather is another factor. Last year Christmas spending was affected by the snow in late Nov/ early Dec which basically pushed a lot of spending into the last week before Christmas. This year its the opposite with a very mild November - does this mean people will shop early or perhaps are not in the mood for Christmas yet? |
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#232 |
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Join Date: Jun 2011
Location: Gloating of Irlam
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it is a little outdated and based on the old view that pre-Christmas was the peak shopping time. It still is in terms of profits because goods are sold at much higher mark ups pre Christmas - stuff that is £100 on Dec 1st might be discounted to £60 on Dec 26th so the incentive is for retailers to drive sales pre- Christmas.
But with internet sales, pre-Christmas discounting, the growth on vouchers as gifts, the model is a little less clear cut now and if sales in late Nov/ early Dec are disappointing, discounting will start pre-Christmas which in turn will drive late advertising spend. Weather is another factor. Last year Christmas spending was affected by the snow in late Nov/ early Dec which basically pushed a lot of spending into the last week before Christmas. This year its the opposite with a very mild November - does this mean people will shop early or perhaps are not in the mood for Christmas yet? All this is probably why ITV would show Downton on Christmas Day, if advertising is higher on that day than it used to be, it would surely also encourage more advertising since if there is a hit show it would probably attract the moneymen to spend more and make ITV very happy. |
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#233 |
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Join Date: Sep 2011
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All this is probably why ITV would show Downton on Christmas Day, if advertising is higher on that day than it used to be, it would surely also encourage more advertising since if there is a hit show it would probably attract the moneymen to spend more and make ITV very happy.
Advertisers aren't going to pay top drawer for Downton this year. Partly that's down to the general pre-Christmas advertising focus (ITV will be heavily pushing big spends on The X Factor and I'm A Celebrity for example) and partly that's down to the general untested nature of it. No one's really sure if it is realistic to expect Downton (or any other ITV drama) to pull 9+ million on Christmas Day at this point and so its going to be hard to convince advertisers to pay at that level. If ITV stick with actually trying on Christmas Day it should pay off for them a couple of years down the line but even then it may very well be limited purely to the Emmerdale, Coronation Street, Downton combo and would likely be subject to what the BBC have in store. The whole thing requires not just a change in focus from advertisers but from ITV and sustained effort on ITV's part when it comes to the Christmas schedule. Plus they need to hope the BBC don't luck into any big new shows they can use on Christmas Day (Miranda looks like the most obvious contender for 2012 at this point). |
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#234 |
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Join Date: Sep 2001
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This in The Telegraph leads me to believe that BBC One will use Strictly & Eastenders against Downton :
2011 has a been a big year for Strictly, with viewing figures even trumping those of The X Factor on more than one occasion. It's hoped the Christmas special will maintain these high figures on what is one of the key dates in the calender even though, in a marked turn, the BBC have chosen to air the show just before but still overlapping Downton Abbey, which will air at 9pm on ITV. |
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#235 |
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Join Date: Oct 2006
Posts: 7,387
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Although ITV don't get the credit they deserve for their club rugby coverage - it's a massive improvement on the BBC who only began covering the Premiership season once the Six Nations finished.
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Week 51 is pretty much a non event, my only question mark is, what is the nature of the HIGNFY Christmas Special.
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BBC1 and BBC2 are between them almost certain to air well in excess of 100 hours of repeats in the fortnight up to December 30, including a Royle Family special and the Two Ronnies.
And of course you only have to look at some of the threads here to see people complaining about not enough repeats. Quote:
Steve Williams? The same Steve Williams who posts on here?
Last Christmas I read the Christmas Logs from start to finish but lost the bookmark so thanks for posting it. ![]() Quote:
Also if I'm remembering rightly didn't both Doctor Who and Strictly beat Coronation Street last year (Strictly head-to-head)? So there's a very good chance that they'll provide a stronger lead-in to EastEnders than Coronation Street will for Downton.
Anyway, a bloody big episode of 'stEnders is just as much of a draw as Downton on Christmas Day, and more people will have to watch that live to avoid getting a massive backlog of episodes, while they could watch Downton any time. |
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#236 |
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Join Date: Dec 2004
Posts: 50,506
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DigiGuide has updated with some ITV1 data for week 51:
* The Boat That Rocked premieres on ITV1 / HD at 10pm (time TBC) on Saturday 17th December. * Millionaire: Christmas Special now starts at 9pm on Monday 19th December with Corrie as normal at 8:30pm. * The Millies 2011 will air from 9pm-10:30pm on Wednesday 21st December. * You've Been Framed! At Christmas will air on Friday 23rd December at 8pm. |
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#237 |
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Join Date: Dec 2004
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Revised BBC1 (RSI version - Robbie Scheduling Idiots...):
3.10 Ratatouille 4.50 News 5.00 Jim'll Fix It 5.30 Gruffalo's Child 6.00 EE 6.30 DW [gets jump on EmFm] 7.30 Royal Bodyguard [inherits DW audience, no clash with DA or Corrie] 8.00 SCD [now extended, inherits DW/TRB audience, takes on Corrie, overruns start of DA] 9.20 EE [viewers return following 6pm cliffhanger] 10.00 The One Jasper Carrott [sacrificable, should inherit whoever watched EE] 10.50 News 11.00 Michael Macintyre |
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#238 |
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Join Date: Sep 2011
Posts: 1,144
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Downton will do decently enough - but I suspect timeshift will be the main place they get viewers - which kind of makes the Christmas schedule completly pointless.
If ITV advertises it as having limited adverts (5 minutes every 30 minutes or something) then they might be okay, but I can't see many bothering on Christmas Day for a 2 hour drama stuffed with ads. |
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#239 |
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Join Date: Dec 2004
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Quote:
Downton will do decently enough - but I suspect timeshift will be the main place they get viewers - which kind of makes the Christmas schedule completly pointless.
If ITV advertises it as having limited adverts (5 minutes every 30 minutes or something) then they might be okay, but I can't see many bothering on Christmas Day for a 2 hour drama stuffed with ads. The run time once confirmed will tell us if they are doing. |
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#240 |
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Join Date: Sep 2009
Location: NW England
Posts: 9,649
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Code:
23rd November 2011 BBC1 7:00 The One Show 5.3m 7:30 Eastenders 8.08m 8:00 That's Britain 3.99m 9:00 Frozen Planet 6.62m ITV1 7:00 Emmerdale 7.05m 7:30 Champions League 3.54m |
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#241 |
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Join Date: Dec 2004
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Here's what I reckon, probably going to be way out:
15:00 The Queen 15:10 Monsters vs Aliens 16:50 The Gruffalo's Child 17:20 BBC News 17:30 My Family / Miranda (R) 18:00 Shane'll Fix It 18:30 Strictly Come Dancing 19:30 The Royal Bodyguard 20:00 Doctor Who 21:00 EastEnders 22:00 Absolutely Fabulous 22:30 Mrs. Brown's Boys 23:00 Michael McIntyre 23:45 Movie: Serendipity |
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#242 |
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Join Date: Nov 2003
Location: nr Peterborough, England
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Are we expecting a Christmas TV Burp of any kind of this?
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#243 |
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Join Date: Jul 2007
Posts: 17,541
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If Downton airs on Christmas Day I think the BBC will pitch EastEnders directly against it as a spoiler; possibly even given the soap a slight start.
Of course, ITV might yet change their plans and show a different drama on Xmas Night. |
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#244 |
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Join Date: Sep 2009
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Those fantasy listings are not endearing me to BBC1 on Xmas Day, Dr Who may be worth a watch, the Xmas SCD contestants aren't really appealing (Lord Sugar turned them down flat despite the 5 figure fee), The Gruffalo spin-off could suffer in the ratings - Wallace & Gromit come back soon. The Royal Bodyguard ought follow Eastenders, much needed comic relief after Xmas sorrow. I would go for this running order..
The Queen The Gruffalo's Child Monsters v Aliens BBC News Alfie Moon Will Fix It (or Phil Mitchell will sort it) My Family Strictly Come Dancing Doctor Who EastEnders The Royal Bodyguard Michael McIntyre Absolutely Fabulous Mrs. Brown's Boys |
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#245 |
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Join Date: Nov 2003
Posts: 7,477
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Quote:
Those fantasy listings are not endearing me to BBC1 on Xmas Day, Dr Who may be worth a watch, the Xmas SCD contestants aren't really appealing (Lord Sugar turned them down flat despite the 5 figure fee), The Gruffalo spin-off could suffer in the ratings - Wallace & Gromit come back soon. The Royal Bodyguard ought follow Eastenders, much needed comic relief after Xmas sorrow.
Eastenders @ 9pm on Christmas night? ![]() A new David Jason comedy :yawn: The Royal Bodyguard And possibly even those hideous brats in Outnumbered I'll be hoping for a few good boxsets in my stocking.
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#246 |
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Join Date: Mar 2006
Posts: 31,434
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Quote:
They might as well run it without ads completely as they are clearly not interested in making any money out of it.
The run time once confirmed will tell us if they are doing. |
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#247 |
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Join Date: Sep 2001
Posts: 6,895
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Quote:
Revised BBC1 (RSI version - Robbie Scheduling Idiots...):
3.10 Ratatouille 4.50 News 5.00 Jim'll Fix It 5.30 Gruffalo's Child 6.00 EE 6.30 DW [gets jump on EmFm] 7.30 Royal Bodyguard [inherits DW audience, no clash with DA or Corrie] 8.00 SCD [now extended, inherits DW/TRB audience, takes on Corrie, overruns start of DA] 9.20 EE [viewers return following 6pm cliffhanger] 10.00 The One Jasper Carrott [sacrificable, should inherit whoever watched EE] 10.50 News 11.00 Michael Macintyre Bit of a comedown. |
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#248 |
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Join Date: Jul 2008
Location: West Midlands
Posts: 5,294
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Just imagine if Eastendes does air at 8:30pm Christmas Day and clashes with both Corrie and Downton, the upraor would be unbelievable. Danny Cohen would be hounded out of TV Centre worse than Gaddafi out of Libya.
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#249 |
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Join Date: Sep 2009
Location: NW England
Posts: 9,649
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Don't forget that because Christmas Day falls on a Sunday this year both Monday and Tuesday are public holidays so most people won't get to the shops until Wednesday if they've seen something advertised on the Sunday.
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#250 |
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Join Date: Jul 2007
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No, it's not aired without an XF lead-in before.
If say, ITV go with: 18.00- Emmerdale, 19.00- Corrie, 20.00- All Star Family Fortunes, 21.00- Downton Abbey (basically same as last year apart from DA)... EastEnders could air at 8pm and will get the top rating of the night. But then that would leave BBC1's 9pm-11pm programmes exposed, I guess, so EE might have to be scheduled for 9pm to keep viewers stuck to BBC1. Then again, their press site had Benidorm down for 9pm last year.
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