Originally Posted by iaindb:
“I believe the figure quoted in this thread for Sunday X Factor's y-o-y drop is 23% which on a 17m overnight equates to a loss of 4m. Strictly Final's overnights kast year were 13m. Could be quite close.”
Just doing a few calculations: it looks like to me that in the consolidated 'End of Year Top Ratings of 2011' chart, The X Factor and Strictly Come Dancing Finals are going to be very close to each other. There's even an outside chance of SCD Final topping XF Final in the officials if tonight's XF final underperforms vs. recent weekly y-o-y declines. Here's why:
- The X Factor's Sunday shows have been down year-on-year by an average of -22% in the last three weeks or so. I would assume that tonight's final will be similarly down compared to last year's 17.2m overnight rating, which should mean it'll overnight tonight at about 13.4m (I suspect a range of about 13.2-13.6m). In the last three years, TXF Final Result has timeshifted about 0.5-0.7m on top of the overnight. So all in all, tonight's final should be looking to end up at about 14.0m in the BARB finals (exc +1).
- As for Strictly Come Dancing: the final performance show in the last two years has rated about +15% higher than the average of the performance shows for the previous three weeks. If that same trend happens this year, we're possibly looking at an overnight of about 12.4m for next week's final performance show. The final results show normally rates about 0.2-0.5m higher than the performance show, so I'd say it could be looking at about 12.7m for the results in the overnights (about 0.4m down from last year). In the last two years, the SCD Final Results show has timeshifted about +1.2m compared to the overnight figure. It'll probably be similar this time too as it has a similar timing to last year. So that would mean the SCD final results is possibly looking at about 13.9m in the BARB finals.
Basically, I think it's going to be very close between the pair of them in the BARB finals. XF should be clearly ahead in the overnights for the final but due to SCD's stronger finale timeshift, the BARB Finals will be very interesting to look at, especially if there's a difference of just half a million or so in the overnights.