ITV1 really dropped the ball with Text Santa last night, they have had months to plan the launch show and get it just right, no wonder viewers switched off in droves - they needed to keep it fast, fun and upbeat, all those people who had texted for TXF would have have been tempted to stick around a while longer.
I can't believe I am saying this but it needed, JLS, One Direction - even pre recorded and edited in. A competition element - say a prize where 25 viewers who texted last night would be selected to receive VIP invites for the live show on Christmas Eve. I hope it doesn't collapse on Dec 24th, as the good causes it will help are very worthwhile. It just needs to be ten times better or viewing figures could be as bad as last night.
I can't believe I am saying this but it needed, JLS, One Direction - even pre recorded and edited in. A competition element - say a prize where 25 viewers who texted last night would be selected to receive VIP invites for the live show on Christmas Eve. I hope it doesn't collapse on Dec 24th, as the good causes it will help are very worthwhile. It just needs to be ten times better or viewing figures could be as bad as last night.






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