Originally Posted by GeorgeS:
“It would be a brave man that would put that up against Downton as the centre piece of Christmas night the way its performing currently”
Brave, perhaps. But it would have been a stupid man to put anything else there!
Going head-to-head in the 9pm junction, I think the likes of Ab Fab would have been crushed (or "trounced" as the newspapers love to say!) even with an EastEnders lead-in.
I do think Downton has a lot more going for it than any other recent ITV drama effort (ie. Doc Martin in 2006):
- Like the soaps, there are "must see" cliffhangers and ongoing story lines to be resolved.
- The show is coming quickly off the back of a highly successful series (DM had been off for a year).
- The press attention lavished on it is / will be beyond any previous ITV Christmas show.
- The period setting and soapy style lends itself to a Christmas special very nicely indeed.
- EE is not in the greatest ratings shape - and I doubt the Christmas storyline has vast appeal for the casual or lapsed viewer.
I think it could well retain it's Corrie lead-in at a sort of 8ish million level. And of course will time shift like an express train after that. Maybe not enough to match 9-10m overnights for EastEnders, but could be there or thereabouts come the finals.