Originally Posted by GeorgeS:
“it has actually been rating better in the last few weeks but the politics and the back biting campaigns in the press (and a few on the internet with axes to grind
) have done for it so its too late, unfortunately.
What's the desire to gloat at people when they are down - ftv? Revenge, inability to move on perhaps?”
“it has actually been rating better in the last few weeks but the politics and the back biting campaigns in the press (and a few on the internet with axes to grind
What's the desire to gloat at people when they are down - ftv? Revenge, inability to move on perhaps?”
It hasn't been rating better at all. It's stuck on 800k - 900k which is about half what BBC1 is getting. It's AIs remain in the toilet, too (it took four of the bottom five places last week, with the fifth occupied by Tamara Ecclestone: Billion Dollar Girl....so that's the sort of company it keeps in the public's affections).
Daybreak has been a disaster from the outset. The editorial content is rubbish and the format (if you can call it that) is too broken up by ads and insultingly-easy PRTS competitions. It's preoccipied with sport, which its target audience (young housewives with children) is largely uninterested in. And the endless celeb news and gossip is as trashy as OKTV. As for Adrian and Christine, they are actually very good presenters, who have been woefully miscast. They're just not suited to early mornings, which has been patently obvious from Day One.
You honestly believe "polictics and back biting in the press" and "people on the internet with an axe to grind" have done for them? Get real. ITV is a serious business whose only purpose is to make lots of money. But it's been committing commercial suicide in the mornings for more than a year now, and the advertisers and shareholders have finally said 'enough is enough'.
You often make good points when defending ITV George, but as far as Daybreak's concerned you've had your head in the sand for months. If even Peter Fincham, the man responsible for the whole debacle, can now effectively admit that ITV got it wrong, then you should be able to do so, too.




