Originally Posted by Andy23:
“Good for Corrie last night reaching the magic 40% share for the first time this Autumn, it wasn't even a particularly major episode.
Poor for EastEnders though, a million adrift of Corrie and on the back of a massive hyped week of episodes.”
It's interesting. I find that soap audiences are very slow to react to perceived shifts in the "quality" of the show. If I had a pound for the amount of times I saw
"Corrie deserved more" or
"don't know why so many are sticking with EE. It's rubbish!", then I'd be a very rich man.
I think generally there's a bit of a time-lag. It takes a period of sustained momentum to build the audience up - and equally, it takes a sustained period of poor storylines to lose them again.
There are exceptions for the really huge exits, events, disasters or whatever - as seen with the anniversaries last year - but generally audience levels shift very slowly.