|
||||||||
Has Marketing Killed Music? |
![]() |
|
|
Thread Tools | Search this Thread |
|
|
#1 |
|
Forum Member
Join Date: Mar 2002
Location: In the future....
Posts: 11,259
|
Has Marketing Killed Music?
Sometimes you have to wonder which comes first the music or the marketing. 50 years ago or more you would have found music in its purest form. No marketing, usually played live. Increasingly music has become almost exclusively market focused. Artists are groomed by record companies, told how to conduct themselves in interviews, told what to wear and what to do. Some are merely puppets of the record company. Today image is sometimes much more important than musical substance. This is particularly true of the teen market. There is little room for artists who aren’t aesthetically pleasing, musical talent is unimportant.
Record companies are excreting more and more power over the artists. These days record contracts usually involve the artist signing over all rights to the record company. There are plenty of examples of successful bands who have loads of hits but earn relatively little money after years of hard work. Sclub7 and Steps spring to mind. Has the soul of music been lost to greedy record companies? Probably not. But music is becoming an increasingly disposable medium. Hip today, gone tomorrow. |
|
|
|
|
Please sign in or register to remove this advertisement.
|
|
|
#2 |
|
Banned User
Join Date: Jul 2004
Location: Zummerzet, where the zoider apples grow but now spend mid-week in the office in The City of London
Posts: 1,093
|
One day the music moguls might wise up to the fact that the listening public are not stooooopid. Artists that still have an appeal, yet cannot get a contract with a major, still make money by taking the music to the fans. Marrillion (although I'm no real fan), are a prime example, so too are Uriah Heap. Both bands enjoy a massive fan base but don't fit the corporate profile.
TBH I'd sooner go down the pub to listen to some real music. |
|
|
|
|
|
#3 |
|
Banned User
Join Date: Jul 2001
Location: Near Birmingham
Posts: 3,470
|
Phish were huge, yet never signed to a major label.
the internet and clever self marketing is helping to remove the majors and that can only be a good thing. |
|
|
|
![]() |
|
All times are GMT. The time now is 15:42.

