...are the ensuing 12-18 months when the "winner" has to try and convert their "win" into a credible music career which has lasting appeal beyond the screaming, hype ridden studio "finals"

And this is why I struggle with these studio "finals" and the premature sense of jubilation and golden tickertape which reigns down over the "winner" shortly after Dermot's five minute long, tension-ridden pause.

And as much as I detest them, T.V personalties such as Jedward are good examples of real-world "winners" who didn't actually "win" the X-factor...

[Not to mention J.L.S etc]

Whereas...your Steve Brooksteins and your Joe Mcelderrys are good examples of studio "winners" who failed to translate into "real-world" winners....out in the "real-world" finals.

Suffice to say that the studio shows merely give a handful of acts a significant amount of airtime and imprint them on a small percentage of the public consciousness....but it's the ability to monopolise on this show-casing which really determines who is eventually going to become a "winner" once the show ceases to be aired and the general hype ends.

All any act on the X-factor really needs is a longish-run and a few decent performances....

It doesn't need to be "won" at all, and the jubilant reaction of the person [or people] who DO eventually "win" is more often than not...extremely premature, given that their REAL request for a successful music [or media] career has still yet to be granted by the public....regardless of their 'crowning' moment.....and [ahem] wonderful journey via the live shows.