There are two coats in a store, they both look similiar and both cost the same.

One has the designer label and what it was made from.

The second has a tag describing how it was fully manufacture in England, and made from the same cloth worn by Price William at his wedding.

Would you buy the first or second coat?

Does knowing the story behind a garment make you more likely to buy it?

The second, because any opportunity to support British manufacturing is a plus. Both the, probably small, factory who made the coat and quite possibly the mill who made the cloth. It's good to know where something comes from for lots of reasons.

Of course the first coat might say: This coat was made in the same factory in Delhi as that cheap Primark one.. Then we stitched the designer label on it and quadrupled the price.

So yeah, it's good to know where things have come from