I'd say Dougie.

I think Mark sees this simply as a way to forge a career in the media, whereas Dougie needs none of that and would simply appreciate and value the acceptance from the audience.

Dougie definitely.

He has had a really difficult year personally and has been a smiling infectious camp mate for me, I am glad he will finish this year on a high, whatever happens, but winning it, I am sure will be the icing on the cake.

Mark will still get his OK covers and ITV2 spin off programme whatever....

Mark because he is a plonker and doesn't really have a talent.

I'd reckon Dougie, I honestly dont think he would expect it at all..

Difficult to say, depending on how you interpret the question.
I think Mark is desperate to win, and would do anything if he thought it'd give him a better chance of taking the crown. That said, I also think that desperation is purely down to the career he thinks winning the show will create for him.
On the other hand, I think winning would mean more to Dougie on a personal level. He doesn't need a career boost, and I'm certain his acting in Junglesty was a memo to ITV that he's going nowhere near an Iceland advert , but after talking about how he felt like he was losing who he was before going into rehab, I'm sure people accepting him for the (slightly strange) person he is would mean a lot.

This ^^

I think Dougie's wooden acting was deliberate - straight from the Dean Lerner School of Acting.

I would like to see Dougie win, but what has happened to him personally that has been so difficult? I'm just curious, really, I haven't heard about anything!

One deserves to win, one would benefit most. I'm not saying which is which, but I think we all know the truth.

Earlier in the year Dougie's and his long term girlfriend Frankie from the Saturdays broke up and she went off with the footballer Wayne Bridge . After the break up Dougie went into rehab .. like he said in the jungle it was'nt just the break up but the break up was the last straw ..

I dunno about that, d'u remember the Katona/Donovan ad's?
I recon Dougies acting is RADA standard compared to some

Thanks for that!

I didn't know he had been to rehab, I'm sorry to hear that.

It would give him a real boost to win, I think!

Mark !!

I think that Mark wants to win more but it would mean more to Dougie if that makes sense.

I think it would mean more to Mark because I think his 15 minutes of fame depend on it.

Dougie's a talented musician in a popular band so he doesn't need the win - i'm still voting for Captain Doug-Wash though

It would mean more to dougie,mark thinks he has already win.