Performance wise, James has been consistently good, but he comes across as a very negative person when something doesn't go his way. However, he does get behind the product when pitching/negotiating with suppliers/the public etc. And he does that bit well, which he has in his favour. I personally thought he would be an early firing, but hey ho....
Zara is likeable, but is sometimes a little bit too smug for my liking. She's excellent at pitching, and is clearly very comfortable when speaking out loud. She's the stronger candidate IMO and therefore the one I would guess has the better chance at winning.
Still, quite a weak final compared to last years Young Apprentice, but the task looks like it could be good (one of the better ideas for tasks I've gotta say) and obviously they have to work with all the fired candidates, so I always find that interesting. Could be a belter, just have to wait and see....