As we all know from Angry Birds, simply finding cute lead characters and building a simple game around it can be a bonanza because of cross marketing.
What made either of these candidate's games SEEM lame was how bad the mockups we saw were. Realistically it would take weeks to toss together even a good mockup, and if the show narrative is to be believed what the game studio DID pump out was overnight, or at most a few days. So we saw gigantic blocky sprites moving around the screen doing little side-scrolling runs and jumps, combined with a lack of logic objectives, because literally this was all about the game's main characters and overall themes.