


at Harry Potter! I know the competition was tough but I wasn't expecting it to be that low. That is absolutely dismal. The next repeat screening could rate really well if ITV schedule it nicely because it rated so poorly last night.
Originally Posted by Dancc:
“This is another issue. With SO many repeats on ITV1 recently of the older movies, they must have taken their toll as well and contributed to that awful rating.
With HP dominating primetime it looks like ITV1 recorded a poor primetime share at or below 12% for last night. Bad start to 2012 for them.”
Could well have done, yeah. The OOTP repeat got a pretty similar rating against the SCD Final so clearly many weren't aware it was a premiere - I don't think ITV advertised it at all (too busy shoving Eternal Law down everyone's throats). Looks like HP and EE and particularly HP and Sherlock have a large crossover audience, and when it's a contest of new content versus a film people have on DVD, there can only be one winner. That's why film premieres are always most vulnerable against tough competition I think.
ITV need to lay off the Potter films for a while now (I notice Philosopher's Stone is on
again this afternoon), probably until next Christmas, when HBP can be given a nice repeat slot where it can pick up lots of viewers.
Strong rating for EE, but I did think it could have managed 10m+, especially as Potter turned out to be such weak competition. Sky1 did very well all evening but Sherlock is still the stand out rating for me.