Originally Posted by rzt:
“I think you raise a good point there. The X Factor is a young-skewing programme so to counter it, the BBC puts old-skewing programmes against it - and it works well. It's relatively simple for BBC1 to pull in older viewers as these viewers are habitual to the channel (and ITV1) in general, and so airing Antiques Roadshow or a repeat of a drama against TXF works fine. They sweep up lots of the 55+ viewers who have no interest at all in watching TXF and normally are watching BBC1 anyway. For ITV1 though, it's more of a problem finding a counter audience against the older-skewing Strictly Come Dancing. Going for an older audience, which is ITV1's traditional and core audience, can be difficult as many of these viewers are watching Strictly at the same time, so they have to try and pull in the younger viewers against SCD but these viewers are generally tougher to attract and less habitual to the channel than the older viewers. Plus, there's generally fewer young people who watch TV than elderly people. So it becomes more of a problem finding a programme to get a decent counter-audience against a show like Strictly. If they air a programme like JLS/Justin Bieber, they get a decent 16-34 audience but are niche and rate poorly among all other demographics and end up with dire overall ratings. If they air a programme like the Westlife show, who I'm sure have a large elderly/housewives female following, the show also ends up rating poorly as it's pitched exactly at SCD's target audience. It's a bit of a tough one to get right. It's no excuse for Westlife's dire rating last night though - I thought beforehand it would've got c3m. I'm not sure what they should air next year against the SCD final results? Maybe a repeat of a Bond or Bourne movie which are popular with younger male viewers (as different an audience to SCD's I can think of).”
I think a decent enough drama/comedy could do okay. A Bond film would certainly do well.
Problem with young skewing shows like JLS/Bieber is that they already are niche WITHIN that demographic, hardly widely loved, no real 'general like' just love or hate tbh (less so with JLS)
Its not like Bieber blew the roof off or anything compared to Westlife. No, its that these types of shows have such a niche audience, not demographically targeted, but targeted at a tiny group within a demographic.
Put on a general show tbh. Its not like they didn't target the right people last night - they put rubbish on and hoped a repeated HP (they chose the wrong one imo) would be strong enough across a number of shows.
Just put something enjoyable. Spooks goes up against Downton Abbey, not an hour of JLS and Bieber dancing around each other.
A well placed Christmas comedy might work well enough.