I'm not too convinced by Desmond so far. He should probably have been investing in sport, US imports and factual. That would build on their existing success and give the channel a stronger identity. Instead, he just seems to be trying to turn it into his own dream channel - something which fits in with other parts of his business.
Originally Posted by Score:
“Regarding AGT, appointing Howard Stern is a brilliant move (even if only for the hilarious reaction of the PTC), and I agree that they should go for a young female for the 4th spot. Bot sure who though. Looks like they're finally making a bit of an effort to boost it. I wonder if they're considering moving it to the Fall after The Sing Off bombed. Could be worth doing as I think The Voice should be kept to once a year. Rather than just starting it against DWTS in September, they could start it in early August (on Mondays and Tuesdays) to build its usual audience (if not a higher one due to the new judges) during the auditions with no competition, meaning that the show would have plenty of momentum going into the live shows when the competition starts. 3 hours of AGT averaging a 3.0 or higher would really boost NBC in the Fall.”
The Sing Off averaged over a 3.0 in its December run last year but the move opposite DWTS has basically killed it. I don't think they'll repeat that risking a far bigger brand for them. Plus, take AGT out of summer and NBC would never even break a 2.0! And Syco get more hours out of it as well because NBC stretch it out over the whole summer. They also avoid running at the same time as X Factor.
Originally Posted by Brekkie:
“I've seen nothing to suggest 4 judges on America's Got Talent - and after Sharron and Dannii got help any young female star selected to join the panel.”
Simon Cowell has been doing interviews this week as part of the Howard Stern appointment. He says they're looking for a younger female judge who won't be afraid to stand up to Howard and Sharon. They're looking for a big venue in New York and making some aesthetic changes as well (theme music, graphics). Plus (as he has said before) he's pushing the angle that they haven't found enough stars (basically just Terry Fator and Jackie Evancho).
http://www.nypost.com/p/entertainmen...7SaEDe19F5XWGP