Originally Posted by LRose:
“Why is everyone so convinced EE will outrate DA. Is it deliberate underpredictions so they can then remark on how rubbish EE did?
The recent form of both shows suggests DA should easily come out on top. But both will be lower than their potential (against easier competition) so no real winner.”
It's not really underpredictions - the fact of the matter is, that in the past, there have been ITV1 programmes that have aired on Christmas Day which at the time were just as (or almost as) popular as EastEnders normally (i.e. Millionaire at its peak, A Touch of Frost, Doc Martin, Dancing on Ice) but all have been beaten, some quite comfortably, when it's come to their Christmas Day episodes. Christmas Day TV is a different beast to 99% of other days in the year so you shouldn't assume that just because a certain programme is more popular normally, it'll win out on Christmas Day. If that was the case, Corrie would win Christmas Day most of the time as most days of the year it's the most popular soap (in first-showing overnights) - of course, in reality, it rarely comes out on top on Christmas Day.
Let me explain why I personally think EastEnders will beat DA in the overnight ratings battle (this is a cut and paste of what I posted on the Soap Ratings Thread a few days ago, so apologies if you've read it already): there has been a common pattern every single year that ITV1 programmes - including Corrie and Emmerdale - rate lower on Xmas Day than other days of the year. Normally the soaps on ITV1 rate about 10-25% lower than usual on Christmas Day, whilst non-soaps have rated as much as 25-40% lower than normal. This is something which has happened year after year for the last decade. There is little reason to believe, despite all the hype, that Downton Abbey will buck the trend - granted, it probably won't drop
as much as previous Xmas Day dramas but there will be some kind of dip, it's sort of inevitable.
DA averaged 9.2m in the overnights for its most recent series just gone by - against mainly c4m opposition (including 2.8m opposition for the 10.5m-rated episode). Even if we assume that somehow DA will not rate any lower than usual on Christmas Day (i.e. get 9.2m) even though it's facing doubley-hard c8-10m opposition, it would still probably just be pipped by EastEnders which in recent years has experienced a 10-20% rise on Xmas Day compared to its highest rated episode a few days' beforehand (it was even up as much as 40% in 2007). This year, I expect EE to rate more like 5-10% higher than its highest rated episode beforehand (the 8.8m which it got on Monday a few days ago) since it's facing tougher competition than normal, but that would still be enough for EE to edge past DA, even if DA rates as it normally does. But I think DA will rate lower than 9.2m anyway, by about -15% (which is being quite conservative IMO - in previous years programmes have dropped more than that), which ought to be enough for 'Enders to beat DA by at least 1m in the overnights, I should think.
The thing is: BBC1 programmes on Christmas Day tend to rate about 20% higher than normal, whilst ITV1 programmes tend to rate about 20% lower than normal. So there's a 40% swing towards the BBC, meaning that for an ITV1 programme to win head-to-head it has to be millions more popular than its competition. Whilst Downton Abbey is undoubtedly extremely popular, it's not "millions" more popular than EastEnders, and that's why I can't see it winning. 11-12 years ago, ITV1 aired Who Wants to Be A Millionaire on Christmas Day, a show which at the time was the biggest thing on television, getting 15m+ viewers for regular episodes, yet its ratings dropped by a fifth on Christmas Day to about 12m and was beaten by BBC1. I can see the same sort of thing happening with DA too, although to a slightly lesser extent.
So my rough predictions (to the nearest half a million) for Christmas Day are:
Overnights: EastEnders: 9.5m, Downton Abbey: 7.5m (exc +1)
Officials: EastEnders: 11.0m, Downton Abbey: 10.0m (exc +1)
Downton might be 0.5m closer with +1 included. But I do think it makes sense that EE is being tipped by most people and the bookies to come out on top, especially in the overnights. The consolidated results will be a closer run thing though, that's for sure. Will ITV be "embarrassed" if DA loses out to EE? I very much doubt it. Will they be disappointed? Hmm...maybe a little bit.
Originally Posted by Fudd:
“BTW, a soap opera is "is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming." Considering Downton will not appear again until next autumn I'm not sure how it can be classed as a soap...bar by those who have an agenda.”
Absolutely, Downton isn't a "soap opera". It's a drama series, which runs for 8 weeks in the entire year, that just happens to have a few "soap-like" elements such as relationships, an ensemble cast, etc. Doesn't make it a proper "soap" though.