Originally Posted by Glenn A:
“Right, six days time sees the return of that veteran show, CBB, which did quite well for Channel 5 in the summer. Also with it being winter and storms forecast for next week, I'm going for 6 million for launch night and 3 million for the first few shows.
Channel 5, as I've said before, would be better when the contract ends for CBB/BB this summer, and BB shows no ratings improvement, cancelling BB and keeping CBB. Also CBB seems more watchable.”
On a related note they've replaced the traditional black, red and white '5' sting coming in and out of breaks with a BB themed one today with the eye and the caption 'Starts Thursday.' They have also been running 'x days to go' style teases during breaks since Thursday. No sign of any ads on other channels yet, but marketing on billboards and buses has been extensive, see this beautiful beast
here.
Provisionally I'm predicting ratings of 4m (inc. +1) for the launch, but I may adjust this slightly nearer the time. I guess it could do anything from 3 million all the way up to about 5 million, so I'm going for straight down the middle. Can't see it topping 5m this time, especially given it's a two-hour launch show instead of 1.5hrs like last time. It's kinda more important what happens after anyway and here is where I'm most unsure, but it all depends on who they get really and whether or not they make good TV.