Leona shouldn't lead the campaign with an "inoffensive, pleasant" lead single. But obviously she doesn't need anything too divisive. If she goes down the "safe" route, the era won't be as big as it could potentially be. I like 'Love Birds' but I think we all know that it wouldn't be a wise choice for lead single. Yes it is radio friendly, but would radio invest in it if they think it is just another typical Leona record? I actually think 'Glassheart' would be a really wise choice for a lead single if it had a beat kicking in at the beginning (think 'Rolling In the Deep'). It's got that current radio-friendly club sound (something that 'Happy' lacked), it has got brilliant lyrics (something that 'Collide' lacked) and it is basically promoting the album considering it is the title track.

I just think Leona needs to avoid going down the same route as Natasha Bedingfield, Alicia Keys and Jordin Sparks. What they all have in common is that their lead singles are always the same type of song and no one other than the fanbase is excited. I don't see a 'Better In Time' type mid-tempo track working as a lead single. It needs to be instant, current and catchy. Is it really that difficult to find a song that fits that description perfectly?

Sorry to hear that Hope you're holding up OK!


Yeah, that's my concern about it being too much of a London sound as it's been described. I guess the song would be quite similar to Emeli Sande - Heaven, do you think that song would be played on US radio or is too different?


That's good to hear how excited she seemed to be about the song. And yep from the material we've heard, she seems to have recorded such an eclectic mix of songs!

Also, I was thinking how Xtina's going to have her comeback this year so I'm assuming she'll be embarking on (at least) a US tour this year and we know Leona wants to tour this year so it'd be nice if she could be the support act this time round like it was planned last time.

Perhaps, she could do the US with Christina in the summer and then come to Europe and maybe a few dates in Japan/Australia or something and done by Christmas. And then in the new year she could focus on album #4.

I do see your point and agree to an extent but right now Leona really needs a radio hit, even in the UK. I can tell even from the LQ clip that Love Birds has some punch and energy about it. It's definitely not a bland midtempo; it has lots of charm, character and personality. It's getting great reactions from various websites I've been on, even from people who usually call her boring etc.

If Collide hadn't have happened I would be championing a more experimental track like Trouble. But Emeli Sande's latest single Daddy (which I love) didn't do great on radio despite following up her hit Heaven. So I think maybe playing it safe with something like Love Birds might actually be better in her current situation. And then hopefully that would lay a foundation to release something a bit different afterwards.

It's certainly a dilemma for sure. Radio needs to get on board but the single also needs to make an impact and create some buzz.

edit - I'd also say that Jordin Sparks' I Am Woman wasn't like any of her other material. It was pretty experimental for her but it didn't take off and killed her campaign before it even had a chance to get started.

Btw, are we sure it's plural - Lovebirds?

See the tricky thing is I'm not sure if it would get played on US radio stations since she hasn't made any attempt to break the US. The difference is that Leona is obviously still very popular over here in the states, you can tell from her US X Factor performance.

The lyrics are great on Heaven, and I really like the track, but I'm not sure it could work on US radio. It's possible that if Trouble is somewhere the same, it could get some plays, and see how the public reacts. I really like Heaven, it's an amazing song, but I don't know how others in the US would react. It's very drum driven yet upbeat, which is kind of odd, but the rhythm works for the song.

It kind of depends on who it is and how the media likes it for the US. Leona having her name on the song will help it, but if it's not getting that well noticed by the media, it wont be even considered to play. In Europe, Collide did decent on the charts, and radio stations somewhat played it. Here in the US, it was only played like once on radio and nobody even knew she had released a new song unless they follow her. If she promotes it, puts in a good live performance, a 'European song' could do well in the US.

I find Adele kind of different, I don't know if I'd say her songs have a European sound, but it's definitely different, and look how well she's done in the US. If Leona's lyrics show emotion, fit with the song, and can catch people's eyes, I think Trouble would work outside of Europe.

In the sun today they have 2012 year of cheer & what's up coming in 2012. *march 26th Leona Lewis releases her third album glass heart .

Collide didnt get played in the usa because it was never added to radio.

I notice from this vid that "Burn" was written/produced by Ryan Tedder..

That Leona/Tedder Duo is amazing never dissapoint... i've loved all the songs they've done together... from bleeding love, to all those unreleased demos (strangers, save myself) to glassheart... now burn! Hopefully we'll hear atleast 2-3 tracks from Tedder on the album

I cant wait to hear that in full, from the little snippet it does sound promising.

I love Tedder tracks too...not just the melody and lyrics, the production is flawless, too!

I still don't think Lovebirds is single worthy (certainly not a lead)...Maybe it's just me, I'm just not overwhelmingly blown away I think its success would be somewhere in between Better In Time and I Got You.

I think I know why they let it leak and don't seem to care - isn't the 'song so pretty/ Dum dum diddy' hook very familiar? This is a longshot, but if anyone remembers, there was this song on radio a lot with a "du du dudu, du du dudu" hook that sounded VERY similar...by a black male popstar, like Chris Brown or Jason Derulo or something? LOL sorry I can't remember the name or lyrics or singer! But I have a feeling that's why it's been left...the main bit of it, that hook, is too similar.

Like the sound of Burn. It seems quite Rihanna. As in, not hard to sing, but very commercial, memorable and something you'd dance to. It'd probably do well. Basing this on the LQ 5 second clip anyway hahaha!

If burn got a remix.,. just that little clip i could see that doing ok in the clubs as well

and yeah i enjoy that song the most from what i have heard apart from colourblind i really enjoy that 5seconds of it haha

I think that its just 'Lovebird' Lovebird's flying away......

I agree totally.

I have a feeling that "Fireflies" will be the lead single for some reason !!

I think it will be a single which we don't know yet;

I Just Love Lovebirds Very Catchy , Love To Hear It Live I Think It Will Go Down A Treat With Most People . I Think Alot Of Leona Fans Are Expecting Leona To Be Perfect Every Time She Sings. I For One Did;nt Like Bleeding Love When It First Came ,it Is Still Not My Favorite Song. Do Be Honest Vocally Homeless, Broken Can;t Breath Hear I Am Are Just Some Of The Best Including Love Birds. If Lovebirds Was Played Constantly On Radio I Am Sure It Will Be Number One A Smash Every Where, Love You Leona.

Sheesh...what's up with the capitilisation of almost every word in your post?

FWIW, I agree with you on BL...I've never really 'fallen in love' with it ever tbh, there are umpteen other leona songs I much prefer...My Hands is up there as one of my favs for sure

Don't get me wrong but Songbird is definitely not radio material. I would never consider this lead single material. The song sounds like a left-over from Echo, it's like a remake of Love Letter or You don't Care. I consider Collide better and more catchy and radio friendly. And I even find Heartbeat better which was on the B-side. Songbird would totally flop on radio because there is nothing edgy about it, it's pure pop that could have been released in 2000.
As song doesn't become a hit just because there is a catchy line (dum dam diddy ). California King by Rihanna or Fly like a bird by Nelly Furtado are what I call radio material.

Of course, I love Songbird but I am just analysing it in terms of chart success.

I wouldn't mind, if Leona released Glassheart. Ryan and Leona just produce magical music together.

I also wouldn't mind hearing a second Bleeding Love. I just love the natural build up of the song. And no more rock ballads please. One essential part of Bleeding Love is the money note at the end. Her songs since Run I guess didn't have a money note anymore.

Why can't Leona simply produce a song that has a really powerful catchy foot tapping beat to it?

Lovebirds is a lot more radio friendly than Collide, for one it doesn't sound like 3 different songs put together. It actually flows, Collide never did hence why it's her worst performing single on radio ever. Plus being pure pop hasn't stopped Katy Perry, Pixie Lott and JLS get radio hits. It also didn't stop Better In Time for being a big radio hit either.

Lovebirds isn't lead single material because it's not wow enough. It's good enough to be a single further down the line but not to start the campaign. I'm kinda happy it leaked for that reason because if it was really the single they were considering to lead the campaign I doubt it will be now it's leaked.

The label really must not be that upset about Lovebirds leaking though as they've made no effort to pull any of the YT video's.

I kinda agree. The thing with Leona's recent songs is that they are great but it takes so much time until you get into the melody. When I hear songs from Rihanna or Katy Perry on radio, they instantly click. Of course, both singers get the best songs in music industry.
I think Spirt had the best melodies and ballads because they just hit you and you didn't have to "force" yourself to like them.

They just need to get Leona a proper hit and they haven't managed to do that since Spirit.
Everytime I hear a ballad on radio or a great uptemo, I think: Wow, Leona would sell millions with these songs and her voice.

I think Lovebird is a very good radio song. I can see my parents singing 'Dum dum didyyy' because it's very catchy. ^^

To be fair, music is very subjective. Some people 'get' a song on first listen, some don't. Collide is a prime example of that. However, LoveBirds is definitely catchy, it's just as catchy as anything Katy or Rihanna have released recently.

Whether LB is a smash hit waiting to happen is anyone's guess. And to be honest, if you get the promo right, ANY song can be a hit. Great songs can become a hit very easily but even a mediocre song can become a hit if the public are being bombarded with it every 5 secs. So as long as Syco pull out all the stops and literally spam the public with Leona with this next release, then we'll have lots of hit singles on our hands.

I don't think that a hit can be produced by promoting it hard. You can of course push the sales for a short period of time but they will soon fade. A real hit just clicks with the public, you can hear it everywhere when you're out in public. In shops, on radio, on people's mobile phones, on television,...
People request the song because they are amazed by it.