Originally Posted by
D.M.N.:
“Confirmed: Superstar begins on Monday 2nd July, finishing on Friday 20th July. You heard it here first.
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I just wrote a big thing about how their overreacting to the olympics, and how ITV are misunderstanding that their in a great position to offer an alternative...but the olympics isn't till 267th!!
What the hell are ITV doing? I thought it was cost-minimisation, eg. 'right lads we can either fight for some, but risk losing a lot - or stick a single show as the main primetime position for it, and hope we can get out of this with at least breaking even on our overheads'. But NO - this is just ****ing insanity.
I know ITV had a bad summer last year, but they showed **** all. They are now investing in a show to run across 3 weeks...and most of us expected it to flop anyway...but christ it'll fall after the first day significantly I'd suspect...then just die a long death...
Expect ITV to get worse ratings than last summer, also expect them to make a loss on this show as killing yourself in primetime in mid-summer (Summer actually offers half decent ad money I suspect, as people spend a lot during it) with a new show means your likely going to find it difficult to recoperate all the costs of just being the main advert ran channel in the UK!
Surely this is a joke? Some positivies though, BBC get a great slot to stick some shows and get high ratings, so I suspect they'll show some Sherlock repeats like last summer