ITV have lost the plot since Adam Crozier came onboard.

I know they have some "big" programmes but they won't be big forever. The reliance on soaps is killing their non-soap stuff.

13% for ITV1 in winter is insanely awful.

With BBC HD in 31% of homes (latest Ofcom figures), that's still a very low percentage of viewers.

Your right it has something to do with management - its all happening now for a reason. After a poor Summer, a poor Autumn and now a poor start to the year (Do they have anything coming up? Heck, have they announced any commisionings for the summer! )

I think Crozier sees ITV as a vessel for soaps (which bring in a lot) and a few big Brands (both drama and reality) beyond that its just cheap programming to him.
Attempts to strengthen ITV overall have been thrown out now after Daybreak crashed, outside of that they haven't really bothered.


Bonkers. All HD channels are less than those that could watch it (ALL of them!).
Top Gears is higher than the average for HD as a percentage of total audience just from a quick look!

Crozier is only interested in profits and getting ITV's share value up - then he'll be off with a ''Golden goodbye''

those are some healthy numbers, that said I thought CCDWM was doing better than that, maybe people don't like the celebrity. I saw PYMWMI last night, it does not really deserve 2 million, not having a presenter hurts it a bit, and remind me never to have anything valued or be on a team with Mr Pop Music Jonty.

EastEnders is Ok, Emmerdale is fine. BBC Two did well, the ITV Flop Zone, well when is ITV going to fix it? its gone on too long for it not to be a bigger problem, commissioning needs to be better.


you have to wonder where ITV would be now, if it hadnt had gotten really lucky with Downton, ok ITV 4 is becoming a really good niche sports channel, but im not sure what else has been achieved.

Wedding Planner repeat aside, which really dented the primetime share, excellent for C5. Cowboy Builders up on last week I think and Body of Proof gets a great start. Though will be interesting to see if it keeps that high performance going. Not normally the sort of show I watch, but I'll give it a go again next week. CBB solid too

And I see ITV have really killed off The Biggest Loser after an OK performance last year. Would it just be better off airing drama repeats on Tuesday nights as nothing seems to be working?

Any figures? Especially for those where the viewer doesn't need to find a different channel number for the HD version.

Eurosport is the only BARB reported channel that can be compared to BBC HD and HD simulcasts regularly attract 30-40% of viewers.

e.g Ski Jumping World Cup Saturday Dec 17, 12.41pm SD 21k, HD 14k . 40% watched in HD.

On the subject of The Biggest Loser - I'm pretty sure it was screened at 5 pm on weekdays last year which somehow seems a better slot for it.

agreed, I always said it was more of a daytime program that primetime.

That said of course The Biggest Loser is primetime in other markets.

If Richard Desmond wants Somthing For The Weekend he had best make his move quickly

http://www.broadcastnow.co.uk/news/b...036347.article

Indeed, but it's interesting how some programmes are clearly ''daytime'' and just don't translate to an evening showing.I don't know whether it's lower production standards, after all the same viewers are probably watching as not everyone goes to bed at 7 pm.

Thing is what do ITV do to make Tuesday's better. You can't say they haven't tried. They have had game shows, Reality Shows, documentaries and Dramas there but nothing seems to work.

Maybe ITV should just have a hour long Emmerdale and a hour long Corrie on Tuesday. At least that would get them more then 6m

Trouble is, that would make them even more dependent on the soaps than they are already (and the soaps are a long term declining force).

They won't spend decent money on such a traditionally low-rating night, so personally, I'd go with male and upmarket factual. A "Wormwood Scrubs" would have done well last night against DIY SOS.

I thought he was trying to distance his business ties with Murdoch?

BBC One has successfully transplanted daytime shows into peak-time - Rip Off Britain, Saints and Scroungers, Cowboy Trap, to name a few.

The art is in being able to see which shows appeal to both sets of audiences. ITV schedulers don't have that knack, hence programmes like Dickinson's Real Deal suddenly popping up at 8pm.

Can I ask, why do the Channel 5 shows include +1 but they don't for CBB?

The Biggest Loser should be a big hit; a weight loss show in January- how can it fail?

I have watched both episodes, and in my eyes there has been very little content in either show; I want to know how they have lost the weight; what food they eat, what excercise they do etc.

Instead we have sob story after sob story, we then see Davina McCall doing the excercise but very little of the contestants, the only talk of food was when we heard a contestant wasn't eating.

They employ these three trainers, but yet we see nothing of them.

Really impressed to see C5 a whole share point ahead of C4 yesterday in prime. It could have been more as well had the rapid repeat of CWP not tanked. Great night for them and what looks like a very strong Tuesday lineup. NCB could rise again next week with weaker competition.

Great night for BBC Two as well.

ITV1 have repeated an error they made a few years ago in destroying their brand. A good brand can get big audiences watching any old tat with minimal promotion.

In fact all the "top 5" channel seem to have gone astray in recent years. They get a new chief exec who changes everything, get's the boot, new chief exec changes everything, get's the boot....

Possibly some connection with the gradual drift away from the top 5 channels?

Or maybe that many don't seem that bothered about 3D?

Live sport is always going to be higher.

They were bothered, that's the point. But they thought it was on BBC One HD and didn't realise BBC HD existed (where the 3d transmission) was.

Except on BBC HD and ITV1 HD. About 20% is the all time high for them.

it was just a suggestion on this thread, nothing more. Just trying to bed the news item into the narrative of the discussion.

I think the recommissioning process at ITV has been really poor and they've missed out on quite a lot of opportunities to get Tuesday nights back up to respectable (but not great) 3.5-4.0m levels. Realistically (until the Champions League goes there) Tuesday nights are a low-cost night compared compared to Sunday, Monday, Wednesday, Thursday so it's generally not going to rate as well as other nights, but they could/should be doing better.

For example, they had a 3-part factual series in late-2010 called 'The Zoo' average 3.6m in the Tuesday 8pm slot, better than 90% of shows they've had in that slot in the last couple of years. Any normal commissioner would instantly look at those figures and decide to recommission it, probably for a longer 6-10 part series. What do ITV do? Nothing, they just leave it and don't do anymore episodes. They had The Savoy get 4.1m in a Tuesday 9pm slot in late-2010 - again, pretty much as good as it gets there. But for some reason they didn't do a follow-up series even though the potential was there to do so. The Betty Driver Story got almost 4m viewers in a Tuesday 8pm slot - you'd have thought after that rating, they might've done a few more one-off 'The [Corrie character] Story' episodes, but nope - nothing since then. They had a 2-part factual show called Smugglers get about 3.5m at 9pm last year, quite high rated for that slot. But it wasn't renewed.

In addition to the above, they could also have easily turned Strangeways into a factual series strand for the channel, returning year after year - 5.5m in the Monday 9pm slot last year, it would've got about 4m in a Tuesday 9pm slot. But that's not coming back. And they also have a gameshow capable of 3.5m at Tuesday 8pm (WWTBAM), so what do they do? Cancel the regular series and commission other gameshows which get 1m or more fewer viewers. 90% of programmes fail for ITV1 in that Tuesday 8-10pm zone, so they really must take advantage of those 10% of programmes which rate decently or well, yet for some bizarre reason they don't. And so that Tuesday 8-10pm zone ends up being a downward spiral: they're constantly having new programmes (which flop 90% of the time) but not recommissioning the 10% of decent/well rated shows.


It's early days, but in the context of Tuesday Night ITV1, I don't think The Biggest Loser has quite failed so far. It's low in terms of 9pm generally for ITV1 but if you compare its ratings so far to Tuesday 9pm ratings for ITV1 in 2010 and 2011, it's been amongst one of the higher rated non-drama series. Obviously that tells you a lot about how much ITV1 has been struggling on the night overall in the last couple of years, but I don't think TBL has done too badly just looking at its figures in that context. We know there's a general trend that ITV1 programmes on Tuesday nights sort of automatically rate c25% lower than if scheduled on another night, so with that taken into account it is a programme which has the potential to get about 3.5-4.0m somewhere else in the schedule (as shown last year). Whilst 3.5-4.0m isn't great and certainly not the definition of a big hit, it probably is enough for it to have a future in primetime somewhere (not a big Monday 9pm slot like last year though which should be reserved for dramas).