no, not at all. and i'm not accusing anyone of trying too hard to find info, or saying they shouldn't discuss what aaron told them. i think seeing the info on the MF here or tweeted, where it can be seen more readily by haters and retweeted to others, is what i'm responding to.
i think my angle is looking at it as an expectations game, and managing expectations is part of any project. i work for a startup, so maybe my perspective is different.
but it seems as though aaron said at the meet and greet that he had a few ideas that he was working on. this filming is obviously for one of those ideas. but it's very likely not a done deal. it's probably for a proposal or, if he's lucky, for an actual pilot that c5 has agreed they're interested in seeing. but the chances of even that going ahead are slim.
so if we accept that characterization, that lots of proposals and pilots are done that don't amount to anything, then if i were in aaron's position, i wouldn't advertise it, because maybe it'll have a negative impact on some other project i'm also pursuing, or maybe i don't want to associate myself with a project that didn't work. and it certainly doesn't do him any good to have fresh threads criticizing him on forums, and it's especially bad if they're threads criticizing the project. whatever...there are a lot of good reasons people don't talk about projects when they're in the early stages.
and he obviously told his friends that it was a secret, and they screwed up, but that's less of a big deal, because fewer people would see it on some friend's twitter than on the MF here.
so that's it. based on my personal experience, i'd be bummed if a theoretical project was all of a sudden a topic open for attack.
eta: as an example, look how we ripped apart the engagement video, which really was likely to be part of a pitch for a show. if someone googles the video to see how people reacted to it? ouch.